Using co production to achieve a 'perfect hit' and create a football 'miracle'

Tuke is a leading global short video platform, with a massive young user base and a wealth of content creation tools. To increase brand favorability, OPPO launched the #MakeYourMiracle brand campaign during the Champions League, integrating resources such as sports events, celebrity influence, and creative interactive gameplay, and comprehensively utilizing advertising products like Branded Mission, TopView, and Reach&Frequency to create a cross-border, cross-industry integrated marketing project.

To fully showcase the highlights of OPPO's new foldable phone and encourage user participation, the project adopted Tuke's unique duet split-screen format. Users could participate in the #MakeYourMiracle topic and duet with football star KAKA. On one hand, this duet allowed users to intuitively experience the charm of the new foldable phone; on the other hand, users could become "teammates" with KAKA, and under the witness of the OPPO Find N2 Flip, catch the football passed by KAKA, interact together to achieve a perfect shot, and create their own "miracle." This fun approach stimulated user engagement and increased attention and favorability for the brand and product.

Moreover, OPPO also invited influencers from different verticals in the Asia-Pacific region, such as lifestyle, beauty, and comedy, to energetically interpret the duet gameplay, conveying OPPO's sense of technology and achieving cross-category breakthroughs in sports, entertainment, and more. In addition, OPPO organized offline activities, inviting KAKA for O2O interaction, fully mobilizing KAKA fans' enthusiasm, and connecting online and offline engagement to enhance brand awareness and favorability in the Asia-Pacific region.