The initial experience of integrating product and effect, Mega Sales has seen a surge in volume and sales

In the Southeast Asian market, where e-commerce is highly active, there are monthly "Double Day" promotional events. "Double Day" promotions are usually accompanied by discounts, full reduction offers, and other incentives, making it a prime time for local users to shop and stock up. Every year on June 6th, there is a major mid-year promotional event, which is also one of the most important e-commerce marketing nodes on the Tuke platform. During the 66 Mega Sale in 2023, Tuke Shop launched the 6.6 Birthday Sales promotion on sites such as the Philippines and Indonesia, aggregating high-quality e-commerce resources across the platform.

Cool-Vita focuses on the health and beauty needs of Indonesia's 300 million people, aiming to become the largest one-stop pharmaceutical retail giant in Indonesia. The company currently owns nearly a hundred BPOM-certified (Indonesian Food and Drug Authority, Badan Pengawas Obat dan Makanan) health products. To fully leverage the platform's traffic advantage, find more target users, and drive conversions to achieve higher GMV and ROAS, Cool-Vita chose to participate in the Tuke Shop mega sale, making it an excellent opportunity for the brand to start in-platform promotion on Tuke.

This was Cool-Vita's first time participating in Tuke in-platform advertising, aiming to achieve higher GMV and product rankings. With only 2 days of ad preparation in the early stage, the Tuke for Business overseas marketing team helped Cool-Vita build an advertising matrix from 0-1, and by reusing mega sale methodologies, quickly conducted creative and product testing to ensure high-quality ad creatives went live on schedule.

During the mega sale, Cool-Vita used livestream rooms as the main battleground, equipped with professional hosts of different styles to maximize the livestream atmosphere. To better direct livestream traffic to the in-platform store and further create conversion opportunities, Cool-Vita used LIVE Shopping Ads (LSA) to shorten the conversion path, allowing users to seamlessly convert from watching to placing an order; while Video Shopping Ads (VSA), by pairing with trending creatives or influencer videos, attracted target users and directed traffic to the business account, achieving fan accumulation and user retention, thus accomplishing both brand and performance goals.

In addition to the support from Shop Ads, the Tuke for Business team also helped Cool-Vita optimize through VBO to find users more likely to make purchases. After the mega sale, VSA campaigns continued, with highlights from the livestream being re-edited and reused, thus steadily exploring more potential users and increasing brand exposure.