Case Background
LOOKFANTASTIC is one of the most influential high-end skincare and beauty online stores in Europe. For the increasingly important Cyber Weekend on the shopping calendar (including Black Friday, Super Saturday, and Cyber Monday), LOOKFANTASTIC is seeking an effective way to expand market presence and increase product sales through Tuke, while reaching more new consumers.
Solution
To achieve this goal, LOOKFANTASTIC chose the diversified product portfolio solution Smart Bundling from Tuke for Business, kicking off with a 24-hour TopView on Black Friday. As Tuke’s premium ad placement, TopView is the first ad users see when they open Tuke. LOOKFANTASTIC hopes to use this product to enhance coverage of its target audience of women aged 18 and above during the retail peak trading period.
In terms of creativity, the brand chose to collaborate with five influencers. In addition to each sharing their favorite beauty products and encouraging potential audiences to make the most of Cyber Weekend’s special offers, the influencers’ content also incorporated Tuke-style elements such as split screens and voiceovers, maintaining a native feel while increasing user engagement and discussion around the topic. On the basis of high-quality native creative content, LOOKFANTASTIC also paired TopView and Top Feed to drive high-quality traffic to its own website, where consumers could redeem Tuke exclusive promo codes. This more complete consumer journey further strengthened the marketing conversion effect.
Marketing Results
The results of this marketing campaign exceeded the preset KPIs, with TopView performing 6% above expectations and the engagement rate 8.31% higher than the average; overall, 7.7 million users were reached, achieving 13 million brand exposures. Although TopView and Top Feed are solutions targeting the upper funnel of marketing, the results of this campaign exceeded the preset KPIs, with TopView performing 6% above expectations and the engagement rate 8.31% higher than the average; overall, 7.7 million users were reached, achieving 13 million brand exposures. Although TopView and Top Feed are solutions targeting the upper funnel of marketing,
At LOOKFANTASTIC, we see Tuke as a key growth channel for reaching new beauty users and generating effective engagement with them. Given our wide range of products and brands, this channel helps us effectively reach a large target consumer group during the shopping season and showcase our various products through influencer unboxing and other content. The diversified combination marketing made us very popular during Black Friday, TopView helped us achieve high-quality, large-scale exposure, and Top Feed allowed us to maintain coverage and frequency of our target audience throughout Cyber Weekend.
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok marketing Case Studies
- Published: January 26, 2024
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.