AEO 'Every' accurately reaches high-frequency paying users and enhances ROAS

AMO is a social app mainly covering Europe and North America, and has accumulated a large number of active users since its launch. Here, users can communicate with people from all over the world and seek real and efficient emotional connections. In order to let more potential users discover and understand its value, AMO has always chosen to advertise on Tuke, hoping to reach more users with the willingness and ability to pay through Tuke and achieve conversions.

In order to reach a wider range of target users at a lower cost, AMO tried AEO 'Every', a deep conversion optimization product launched by Tuke for Business. This product can, in the Android promotion environment, reach high-frequency paying users by optimizing the number of user payments, thereby optimizing the cost per payment and indirectly improving ROI. AEO 'Every' is generally suitable for three types of advertisers: those who have multiple payment points set up within the app; those whose users have a high average number of payments and similar payment amounts; and those for whom there is a positive correlation between high ROAS and high payment frequency in the way payment recovery is measured. AMO is exactly one of them, and its current advertising demands and monetization methods are very compatible with AEO 'Every'. Therefore, Tuke for Business suggested that they try AEO 'Every', combined with the Maximum Delivery bidding strategy, to maximize volume within a broad audience targeting while accurately finding users who pay multiple times.