Get to know it all at once! TikTok Advertising 6 Types+3 Common Gameplays

For overseas enterprises using Tuke, if you want to achieve good promotion results, Tuke advertising is a must! Below, Tuke will focus on this point and talk specifically about the types of Tuke ads and common ways to play them.

I. Common Types of Tuke Ads

1. Splash Ads

Splash ads are ads that pop up when users open the Tuke app. They can be full-screen videos, GIFs, or images. This type of ad can be pushed to all Tuke users, but the cost is relatively high, making it suitable for brand sellers with sufficient budgets.

2. TopView

TopView ads are similar to splash ads, except they appear slightly later. They support video playback of up to 60 seconds, making them ideal for telling brand stories and increasing brand exposure.

3. In-feed Ads

In-feed ads are ads inserted as users browse videos. Like other video content, users can like, comment, and share them. Compared to splash ads and TopView ads, in-feed ads are cheaper and more suitable for small and medium-sized brand sellers.

4. Hashtag Challenge

Hashtag Challenge is currently the most popular advertising method on Tuke. Brands launch campaigns to encourage users to participate and create video content with the brand theme. The platform aggregates this content on pages with themed hashtags, bringing continuous traffic to the brand. This method has a viral effect, and when you open Tuke, you can find that many videos carry challenge tags.

5. Branded Effect Ads

Tuke statistics show that 64% of users use face filters. Brands can sponsor stickers or AR filters, so when users make videos, it is equivalent to indirectly advertising for the brand. If the filter is popular and used by many users, it will bring more exposure to the brand. This ad display mode is similar to filters on Instagram and Snapchat.

6. Spark Ads

Spark Ads can pull posts already published by advertisers (business accounts/influencer accounts) as ad creatives. Each ad is associated with a Tuke account. When users swipe left/click the nickname/click the avatar, they will be redirected to the associated Tuke account homepage.

II. Common Ways to Play Tuke Ads

1. Tuke Ads Redirect to Independent Website

With this method, users can be guided to an independent website through video displays, which is especially suitable for boutique vertical sites and hot product distribution. Users can purchase products directly, enabling precise traffic guidance and improving customer acquisition rates.

2. Tuke Ads Drive Traffic to Amazon

Integrating Amazon landing pages into Tuke ads is very helpful for driving traffic to Amazon. Similarly, if platforms like Shopee or AliExpress need traffic, the same method can be used.

3. Tuke Ads to Increase Followers

Many people are familiar with this method: by clicking the "+" sign below the avatar, you can follow the account and increase its followers.

In summary, the role of Tuke advertising for overseas enterprises is obvious. However, not all industries and products are suitable for Tuke advertising. It should be noted that all Tuke ads must pass official review before they can be placed. Therefore, when doing Tuke, you must strictly follow Tuke's advertising guidelines to avoid violations.

Among them,Prohibited Industries include blind boxes, weight loss and breast enhancement products, follower-boosting and traffic-driving services, adult products and services, tampering with landing pages, vulgar content, and online money-making, etc.;High-risk Infringement violations include counterfeit products, well-known brands/celebrities/cartoon characters, re-uploading YouTube videos, unauthorized use of the Tuke trademark, etc.;Fraud and Counterfeiting violations include maliciously not shipping after overdue, inconsistent goods, tampering with landing pages, counterfeiting or imitating others' products, falsifying qualifications, etc.

Seeing this, some enterprises may ask:After reading, I still don't know what to do. What should I do?

The simplest and most effective solution is to seek help from a professional agency!

Enterprises can "package" Tuke ad account opening, ad placement, building independent websites, video shooting, account operation, and other work, and hand them all over to the agency. In this way, companies can invest the time and energy saved into more core business, significantly improving work efficiency.

Summary

For overseas enterprises using Tuke, the several methods shared above are worth trying. When necessary, you can also cooperate with a professional agency team to go overseas, so as to achieve more precise placement and more efficient operation, making the marketing effect "1+1>2".