Will TikTok become a new trend with search volume exceeding 10 times that of Google?

"Whether you believe it or not, in this era, I suggest you give TikTok a try."

This is a sentence that Tuke recently saw online.

When I saw this sentence, I was researching new strategies for B2B companies going global with my team, and suddenly felt that this statement was very true.

After years of development overseas, TikTok has entered a period of robust growth. Joining TikTok during this time is actually the best choice, because it offers a vast new blue ocean.

Unlike domestic e-commerce, where the landscape has basically been set, without the "whale fall" of the "top players", it is very difficult for subsequent "players" to gain significant development opportunities.

But it's different overseas.

Due to the development of TikTok, cross-border e-commerce is entering a more glorious era, which means there are more opportunities for growth.

This is crucial for both domestic B2B and B2C enterprises.

The multinational software company Adobe previously revealed a statistic. When they studied the search habits of Americans,more than two-fifths of Americans have already chosen TikTok as their preferred search engine.

The search-first creative agency Rise at Seven also conducted an in-depth study, analyzing thousands of keywords across various industries, highlighting 100 words and phrases whose search frequency on TikTok surpassed Google,and found that keywords with commercial intent have ten times more searches on TikTok than on Google.

These data show that TikTok has already emerged overseas and is beginning to lead a new trend.

The current cross-border e-commerce industry is very similar to the domestic e-commerce market in 2018, when Douyin had just started experimenting with live streaming in China, and no one knew it would later create so many e-commerce legends.

Moreover, with the rise of AI, we can fully leverage AI to take a shortcut on TikTok.

For example, in China, AI technology can already achieve AI digital humans selling goods, AI graphic selling, AI live streaming, etc. We can completely bring these to TikTok.

At the same time, we can also use AI technology to provide more accurate consumer insights for cross-border e-commerce. Through big data analysis and machine learning, AI can identify consumer shopping preferences, capture market dynamics in real time, and help companies formulate targeted marketing strategies.

In addition, AI technology can also optimize cross-border e-commerce supply chain management, provide intelligent logistics solutions, and improve customer service levels in various ways.

Our Tuke overseas team is now also researching the application of AIGC, striving to better assist the brands we help go global, and at the same time, to develop ourselves more deeply and comprehensively.

After all, in this era, only by keeping pace with the times can we avoid being eliminated by the times.

I remember a reader once left us a message, saying that we made cross-border and going global sound too simple.

Indeed, cross-border and going global are not easy tasks. In fact, we have discussed this in detail during consultations with many clients.

So why do we still describe it as if it's very simple to the outside world? Is it just for marketing?

Not at all.

In fact, this is a truth that every boss understands.

When opportunity > challenge, all difficulties seem insignificant.

So even knowing the road ahead is full of thorns, we still want to give it a try.

This is the difference in thinking between "bosses" and ordinary people.

Moreover, we are not unprepared. TikTok has already built the "ship" for this route. All we need to deal with are just the "waves" and the "locals" along the way.