Southeast Asia and Europe & America are both important markets for Tuke. In the past few days, several significant events have occurred for Tuke in these two markets. Below, Tuke will summarize them for everyone!
△Southeast Asia Region
1. Tuke becomes the most popular video platform in Thailand
Multiple online platforms in Thailand have submitted revenue data. In 2023, the scale of online shopping in Thailand reached 700 billion baht, and it is expected that e-commerce channels will grow by 25% annually over the next three years. Tuke has become the most popular video platform and is expected to become the fastest-growing e-commerce platform in 2024.
2. Seven major trends in Vietnam e-commerce in 2024
1) Voice and image search; 2) Entertainment shopping; 3) D2C, meaning brands establish official sales channels directly without intermediaries; 4) Purchasing goods from abroad; 5) Fast delivery; 6) Personalization; 7) Virtual reality.
3. Indonesia implements new e-cigarette and tobacco tax policy
Starting January 1, 2024, Indonesia's Ministry of Finance will impose a 10% tobacco tax on e-cigarettes, aiming to control public tobacco consumption and ensure social fairness. The policy stipulates that 50% of tobacco tax revenue will be used for designated public health services and law enforcement to improve community public services.
4. Indonesian e-commerce hosts need to increase by 136% year-on-year
More and more Indonesian consumers are flocking to live streaming rooms, thus creating massive business opportunities. According to the latest report, the live e-commerce boom in Indonesia remained strong in 2023, and as a result, the market demand for live streaming hosts increased by 136% year-on-year.
△Europe & America Region
61% of Tuke sellers have entered the European and American markets
According to surveys, 61% of sellers on Tuke have entered the European and American markets, mainly selling women's underwear and beauty & personal care products; 49% of sellers are still in the low-cost trial and error stage; 24% of sellers believe that appropriate investment helps with overseas expansion; 16% of sellers have made heavy investments.
△Other Important Information
1. In 2023, China's cross-border e-commerce imports and exports grew by 15.6%
According to customs statistics, in 2023, China's cross-border e-commerce imports and exports reached 2.38 trillion yuan, an increase of 15.6%. The total value of goods trade imports and exports was 41.76 trillion yuan, a year-on-year increase of 0.2%. Of this, exports were 23.77 trillion yuan, up 0.6%; imports were 17.99 trillion yuan, down 0.3%.
2. Tuke teams up with Benefit to jointly combat counterfeit products
Benefit Cosmetics, a beauty brand under luxury group LVMH, stated that LVMH is discussing a plan with Tuke to limit the sale of counterfeit products on Tuke and protect LVMH's intellectual property rights on the platform.
3. JD Express helps the development of the e-commerce and logistics industry in the Philippines
According to released information, JD Express, under JD Air Logistics, now operates two round-trip flights per week between Shenzhen and Clark, providing support for the development of the e-commerce and logistics industry in the Philippines.
What this signal means for growth teams
This market signal should be treated as an operating prompt, not a standalone trend. The brand question is whether the team can connect TikTok content, creators, paid media, commerce readiness, and reporting into one measurable growth cycle.
Commercial read
- Market signal: TikTok Marketing Information and Solutions
- Published: January 19, 2024
- Commercial lens: TikTok Ads, creators, TikTok Shop, live commerce, and reporting.
- Source transparency: the original source linked in this article
What brands should do next
- Identify the market, audience, product group, and KPI this signal could affect.
- Turn the insight into a small TikTok creative, creator, Shop, or paid media test before scaling spend.
- Add FAQ, offer clarity, product proof, and contact paths so traffic can convert instead of only reading.
- Review weekly performance across reach, click quality, Shop actions, creator output, and revenue impact.
Tuke Marketing helps brands connect TikTok Ads, creator partnerships, TikTok Shop operations, live commerce, and reporting into one accountable operating system.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.