Monthly salary of 40000 yuan! Is it really worth it for Dongfang Zhenxuan to recruit TikTok operation positions?

Recently, Oriental Selection has once again become a hot topic!

But it's not because of a new wave of "small essay" incidents, but because Oriental Selection has started recruiting for Tuke-related positions, including Tuke Operations Manager, Business Manager, Overseas Store Operations, and other roles, with monthly salaries ranging from 20K to 40K yuan.

This can't help but make many netizens marvel at how "valuable" this Tuke operations position is.

Actually, it's not just Oriental Selection; many leading domestic MCN agencies such as "Make a Friend" and "Crazy Little Yang" are actively expanding their overseas business. They all have their eyes on the huge cake of Tuke's overseas market and have decided to enter and take a share.

But is reality really as they wish?

01

Recruiting Tuke-related positions with a monthly salary of 40,000

As we all know, Tuke has massive traffic in overseas markets. Its global user base and activity provide unique conditions for its e-commerce business. Moreover, according to the "2024 Tuke Shop Annual Trend Report," the performance of small shops in the US and Southeast Asia is quite impressive, enough to attract domestic brands to go abroad and engage in cross-border business.

Recently, data.ai also released a report stating that Tuke's cumulative user spending in 2023 has reached $10 billion, making it the first non-gaming app to achieve this, and the fifth mobile app globally to reach $10 billion in total revenue.

All this is enough to show the "huge opportunities" hidden within Tuke.

Currently, Oriental Selection has successfully transformed and, relying on its strong advantages, is fully investing in live-streaming e-commerce, achieving very impressive results.

Therefore, the public recruitment of Tuke operations-related positions is seen by the industry as Oriental Selection preparing to go overseas via Tuke.

But honestly, if you had to choose the most suitable MCN agency for overseas development in China, Tuke thinks,it would undoubtedly be Oriental Selection.

First, because Oriental Selection's unique product choices and cultural background have won high recognition from domestic consumers. They can combine the characteristics of the Tuke platform to extend these advantages to overseas markets, carefully selecting various products to meet the needs of consumers in different countries and regions.

Second, Oriental Selection has New Oriental's team of English teachers, who can interact better with overseas audiences during cross-border e-commerce live streams and convey the cultural value behind the products.

However, some netizens believe that content like sentiment and culture is more suitable for domestic live streaming, and whether it will be accepted in overseas markets remains to be seen, since market rules and cultural backgrounds are different.

02

If the scale is not enough, it's better to use an agency

Not only Oriental Selection, but many well-known MCN agencies in the industry, such as Make a Friend and Crazy Little Yang, have also tried Tuke's overseas business.

But such large-scale agencies are still a minority in the entire industry.

Many "passengers" who want to catch the Tuke express are not from the new media industry, and it's impossible for everyone to be very knowledgeable and experienced in live streaming and operations. So for cross-border business, it's more reliable to cooperate with Tuke agency operation companies.

Moreover, overseas market rules are different. Influencers, logistics, overseas warehouses, etc., all need to comply with local requirements. Blind attempts will lead to nothing but failure.

Tuke has been doing overseas business for a long time and has seen many industries. Few, like Oriental Selection, have a plan and reasonable layout.

I hope everyone with plans to go overseas can approach it rationally, seize opportunities without missing them, and also steer in the right direction.

Of course, if anyone needs Tuke's help, feel free to contact us. We are happy to assist.

Whether Oriental Selection can replicate its domestic market success overseas through cooperation with Tuke is still unknown, but industry insiders remain very optimistic.

What kind of sparks do you think will fly when Oriental Selection meets Tuke?

Feel free to leave your thoughts in the comments section below.