Although Tuke e-commerce is currently booming in the United States, Southeast Asia remains an important market that cannot be ignored. Today, let's take a look at some of the major recent events involving Tuke in the Southeast Asian market!

Trading activities approved by the Ministry of Trade Source: Bisnis Tekno

1. Tuke and Tokopedia have obtained transaction permits from the Indonesian Ministry of Trade

On December 26, Tokopedia's communications director revealed that Tokopedia and Tuke have obtained permission to conduct transactions on the Tuke app and will begin trials in the coming months.

During this period, the entire user transaction and payment process will be carried out within Tokopedia's system, while Tuke will serve as a platform to showcase products. In addition, the "yellow cart" feature on Tuke will be reopened 70 days after its closure, and the previous settings will be restored.

To ensure that consumers' shopping experience is not affected, Tokopedia plans to migrate the system from Tuke Shop to the Tokopedia platform. Aditia emphasized that this transition period is a policy set by the Indonesian Ministry of Trade for all platforms, not specifically targeting Tuke.

It is worth noting that the Indonesian Ministry of Trade has made it clear that if transactions still occur on the Tuke app after four months, sanctions will be imposed on Tuke and Tokopedia. This decision is intended to ensure that platforms comply with relevant regulations and maintain market order.

Page after Tuke and Tokopedia merger Source: Asia Tech Review

2. Tuke Shop Vietnam site receives nearly 2 million orders per day

On December 26, Nguyen Lam Thanh, head of Tuke Vietnam, revealed at a recent business event that Vietnamese users spend 1-2 hours on Tuke every day, with up to 2 million purchase orders daily.

The advantage of Tuke Shop Vietnam is that it has a huge user base and a large number of live content creators. These creators sell products through live streaming, telling product stories to attract buyers.

Currently, more than 2 million creators are preparing to conduct live sales on Tuke, using it as an additional source of income.

Tran Le Nguyen, General Manager of Kido Group, said they have already invested in E2E channels, using online platforms to build marketing channels. The online sales model can reduce operating costs, offer better prices, and provide better after-sales service.

In the first nine months of this year, sales revenue of e-commerce platforms in Vietnam reached a total of VND 163 trillion, delivering 1.576 billion items, of which Tuke Shop contributed VND 25 trillion in sales revenue, with a significant increase in market share.

In the third quarter, Tuke Shop's sales revenue ranked second, reaching VND 10.1 trillion, with its market share rapidly increasing from 3% to 16%.

Tuke reaches cooperation with the Intellectual Property Office of the Philippines Source: Business Mirror

3. Tuke joins hands with the Philippines to combat infringement, e-commerce enters an era of strong regulation

Recently, according to media reports, Tuke has officially reached a partnership with the Intellectual Property Office of the Philippines (IPOPHL), becoming its e-commerce partner. Under this cooperation, Tuke will assist the authorities in combating various intellectual property infringements, such as selling counterfeit goods, copying product descriptions, and stealing patents.

It is worth noting that Tuke is not the first e-commerce platform to join this cooperation agreement. Previously, major e-commerce platforms such as Shopee, Lazada, and Zalora have already established partnerships with the Intellectual Property Office of the Philippines.

The Philippine authorities hope that by cooperating with these influential e-commerce platforms, they can jointly set industry standards to curb counterfeit and substandard products on the Internet. At the same time, these e-commerce platforms are also willing to cooperate with the authorities to maintain the platform's good reputation and user experience.

The above is all the content for this issue's review. I hope it is helpful to everyone!