TikTok News: Indonesian small shops return, daily limit of 100 orders! Over 70% of brands increase investment in TikTok marketing

As one of the social media platforms with the largest number of monthly active users globally, a lot of major events have recently happened on Tuke. Let’s take a look together!

1.Tuke returns to Indonesia, currently limited to 100 orders per day

After being banned in Indonesia for two months, Tuke has finally relaunched through cooperation with a local e-commerce platform. After the merger, Tuke holds 75% of the platform’s shares. Currently, there is a daily limit of 100 transactions, and advertising is temporarily not allowed.

2.Tuke becomes the best marketing tool for education platform Duolingo

Global online learning platform Duolingo and US online education company Chegg have mentioned many times in financial reports that their most frequently used marketing tool is Tuke. Duolingo’s Tuke account has over 8.3 million followers and more than 180 million likes.

3. Over 70% of brands increase investment in Tuke marketing

Tuke played a key role in the 2023 holiday shopping season. 88% of Filipino users obtained shopping information through the platform, and 99% planned to buy gifts. 32% of retailers regard Tuke as an important source of revenue, and 78% of brands have already increased their marketing investment on Tuke.

4. Top Amazon sellers join Tuke

The booming Tuke e-commerce has attracted a large number of top Amazon sellers. The number of small stores in the US market has increased by nearly 70%, and total sales have grown by more than 40%. Even Chaoyang Technology has shifted from Amazon to Tuke, achieving explosive growth, with all pre-sale inventory sold out during the warm-up period.

5. Tuke beauty brand sells 200,000 items per month

Tuke US small shop business has shown significant growth, with total sales increasing by over 100%. Beauty and personal care brand BEAUTYCHOICEUSA’s product FHIHeat hair comb sold 200,000 units in 30 days, with monthly sales reaching $3.6 million.

6. Tuke users in the Middle East reach 130 million

The number of Tuke users in the Middle East has reached 130 million, mainly concentrated between ages 15 and 30. Internet penetration in Latin America is 67%, with over 200 million online shoppers. Indonesia is the world’s fourth most populous country, and Tuke already has over 17 million active users locally.

7. Kitchenware sales on Tuke reach about $300,000 in 7 days

In the kitchenware category on Tuke, a “vacuum quencher tumbler” has become a hot-selling item. This product has been very popular in the UK region in recent months and is now also a bestseller in the US. In the past 7 days, 14,200 units have been sold, with sales reaching $290,000.

8. Amazon Christmas toys go out of stock due to Tuke hype

Driven by Tuke, the following products have repeatedly sold out on Amazon:

1) Crayola Globbles toy balls, sales 30,000+.

2) Taco Cat Goat Cheese Pizza card game, sales 100,000+.

3) Barbie Dreamhouse, sales 80,000+.

4) Hasbro Connect 4 board game, sales 100,000+.

5) TeeTurtle octopus plush toy, sales 9,000+.

9. Tuke Shop Mal officially launches in Malaysia

Through Tuke Shop Mall, Tuke Shop will provide Malaysian shoppers with selected products from over 600 local and international brands, guaranteeing 100% genuine and original products. Buyers can also enjoy a 15-day return or refund policy.

10. Digital human livestream enters Vietnam market, achieves 900 orders

Some merchants have introduced “virtual human” livestreams on the Tuke Shop platform, attracting millions of views. The live sales platform reported that after 18 hours of livestreaming, the virtual human helped sellers complete over 900 orders, generating sales of 150 million Vietnamese dong.