TikTok helps the growth of the Belt and Road outbound trade

On November 23, 2023, the 2nd Global Digital Trade Expo "Silk Road E-commerce" International Cooperation Forum was held in Hangzhou.

During the forum, Cui Weijie, Deputy Director of the Academy of International Trade and Economic Cooperation of the Ministry of Commerce, released the "Silk Road E-commerce Cooperation Development Report 2016-2023".

The report provides a comprehensive review of the development of Silk Road E-commerce over the past seven years. So far, China's "Silk Road E-commerce" circle of friends has expanded to 30 countries, and cross-border e-commerce products cover multiple fields such as clothing, groceries, and consumer electronics.

It is not difficult to see that, thanks to the support of the "Belt and Road" initiative, the cross-border e-commerce industry is in a stage of vigorous development.

So, what role does Tuke play in overseas trade under the "Belt and Road"?

According to Tuke overseas data statistics, as of October 2023, Tuke has been downloaded more than 6.4 billion times globally, with over 1.15 billion monthly active users worldwide.

As a globally influential short video platform, Tuke has played an important role in driving the growth of overseas business under the "Belt and Road".

In recent years, Tuke cross-border e-commerce has shown strong resilience, allowing countries around the world to see the huge potential and value of Tuke cross-border e-commerce, attracting countless overseas merchants to join.

With the support of the "Belt and Road" initiative, many overseas e-commerce trades in countries participating in the "Belt and Road" construction have achieved rapid growth thanks to Tuke, such as Indonesia, Vietnam, Malaysia, the Philippines, and Thailand.

Tuke helps boost overseas trade growth under the "Belt and Road"

According to fastdata statistics, in the first half of 2023, Indonesia became the country with the most Tuke Shops and products globally. The number of small shops in Thailand and Vietnam also grew rapidly, while the growth rate of small shops in Malaysia and the Philippines slowed down, but still remained in a growth state.

The rapid development of Tuke as a social media platform has provided an effective communication and transaction platform for domestic overseas merchants and foreign local merchants, giving more domestic overseas enterprises the opportunity to "go global", while also allowing more foreign local brand merchants the opportunity to "come in". Both sides benefit mutually, achieving dual growth in brand value and product sales through Tuke overseas e-commerce services.

Why can Tuke provide such support?

Tuke can become a solid "bridge" for communication between domestic overseas brands and foreign local merchants, effectively helping the growth of overseas trade under the "Belt and Road", which is inseparable from Tuke's huge global influence.

As a truly national-level application, Tuke has long become a huge traffic pool. For overseas merchants, the key to traffic is no longer a certain topic or product, because Tuke itself is the "traffic key".

At the same time, this is also related to Tuke being a brand-friendly platform. Through Tuke live streaming or short videos, users can learn about products, discover new brands, and complete purchases within the platform, forming a perfect closed-loop ecosystem. This is very beneficial for brand building, helps accelerate the growth of overseas brands, and promotes overseas e-commerce trade.

Is it feasible for B2B companies to use Tuke?

The answer is: feasible!

Tuke's contribution to the growth of overseas trade under the "Belt and Road" is obvious to all. It is recommended that overseas brands, including B2B companies, use Tuke to explore overseas markets and expand overseas business.

In fact, many companies are already doing B2B + Tuke, and the future prospects are promising.

By shooting and uploading content such as factory product processing and product detail displays, B2B companies can accurately identify potential customers on Tuke, attract inquiries, and increase product sales rates. At the same time, B2B companies can also use Tuke's algorithm and traffic mechanism to promote products to a wider target customer group.

Conclusion

Tuke has made important contributions to the growth of overseas trade under the "Belt and Road". Overseas brands, including B2B companies, can use Tuke for overseas marketing and achieve new business growth.