How can B2B enterprises grasp the new trend? Low cost customer acquisition through TikTok short video advertising?

2024 is just around the corner. No matter how 2023 went, it is about to pass. What B2B companies need to do now is to seize the new trends of 2024.

Undoubtedly, going global with Tuke is a good choice.

Although this topic has been hot for more than half a year in 2023, the huge traffic market on Tuke will continue to shine with its appeal in 2024.

So, how can companies fully utilize Tuke to acquire customers at low cost and achieve growth?

The answer is through Tuke short video ads.

For example, there is already a lot of content about cosmetics, eyeshadow, nail art, glue, etc. on Tuke, but compared to Douyin, the supply is still very limited. Therefore, beauty companies can use this as a breakthrough point to acquire customers through Tuke short video ads.

Take the account of a domestic false eyelash factory as an example. This account has 64.9K+ followers and over 1.2 million likes, with many videos becoming viral hits. Its Tuke short video ads highlight the high quality and cost-effectiveness of its products.

In fact, the beauty sector on Tuke has always been extremely popular, with impressive views on related topics and hashtags. The #cosmetic# hashtag has up to 13 billion searches, and the #skincare# hashtag has an astonishing 155.2 billion searches. Videos related to eyeshadow and lipstick have reached 5 billion and 17.6 billion views respectively.

Among all platforms, none can reach our target customer groups as quickly, widely, and deeply as Tuke. For brands aiming to go global, Tuke is undoubtedly the best promotion platform.

For B2B, if you want to get orders, traffic, and customers on Tuke, the key is to cultivate organic traffic and undertake paid traffic.

Organic traffic comes from the store, products, logistics, and ad placements, and requires content creation to obtain. Paid traffic is undertaken through private domains, external email links, and mobile inquiry functions.

For example, you can put your email and links on your Tuke account homepage to support inquiry conversion into orders. As for inquiry channels, the main ones are live streaming and short videos, where you can add a shopping cart when publishing to support sellers in placing orders.

Additionally, merchants with overseas warehouses will find it easier to gain advantages on Tuke.

Five core steps for B2B companies to deploy on Tuke:

1. Hardware and network setup: Use legal and compliant networks and build with overseas-standard Tuke dedicated network lines.

2. Account positioning and operation: Clarify account positioning, differentiate according to business model, category, price range, product appearance, region, and audience, meet user needs with quality content, and operate the account to gain views and followers.

3. Short video production and operation: Create high-quality short video content to attract users.

4. Advertising: Set reasonable advertising goals, budgets, and optimize with techniques.

5. Team building and training: Build an operations team with core abilities in scripting, shooting, editing, and operating, including a director and short video editor.

By practicing and continuously optimizing these five core steps, B2B companies can effectively seize new trends on Tuke and achieve low-cost customer acquisition and business growth through Tuke short video ads.

At the same time, it should be noted that B2B companies need to persist and continuously optimize their Tuke operations, constantly adapting to market changes and user needs to achieve the best results.