TikTok programmatic creativity: Understanding how to choose the best combination of material assets for advertising promotion

Online Learning Module 7: Learn how Automated Creative Optimization (ACO) can help you select the best combination of creative assets for your ad campaigns.

Our advanced advertisers usually have a variety of creative assets, such as videos, music, etc., which can be combined in different ways and applied to advertising campaigns. So, how can you know which combination of creative assets is best suited for your audience? Which ad delivers the best results?

Many advertisers use A/B testing to determine the most effective creative in their ad campaigns. However, the Tuke Ads Manager platform actually offers a simpler way for you to easily identify the most effective creative in your campaigns. This feature is called Automated Creative Optimization, or ACO for short. ACO is built into the platform. Automated Creative Optimization uses advanced technology in the background to automatically integrate all your ad creatives, then tests different creative combinations and continuously optimizes each combination until it finds the best-performing ad. ACO can help advertisers in multiple ways: automatically generating creative combinations to save time and effort, pausing underperforming creatives, finding high-performing creatives, and automatically optimizing ads. It also explores and generates more creatives in bulk, extending the lifecycle of your ad groups.

ACO is very easy to set up. Simply enable it during the ad group creation process. When creating ads, you can upload up to 10 creatives, add up to 5 different ad copy versions, and up to 3 call-to-action copy options. ACO can intelligently integrate creatives, copy, and call-to-action text into different ad combinations, creating up to 150 ads. You can view the number of combinations and preview each ad under different versions. Once your ads start running, ACO will continuously pause underperforming ads and explore new ones, helping you extend the lifecycle and maintenance of your ad groups through good performance and stability.

Before creating automated creative for your ad campaigns, advertisers need to pay attention to the following points:

1. You need to add multiple creatives within the same ad group so that the platform can optimize. The effect is especially good when there are more than 10 creative combinations in the same ad group.

2. In order to achieve optimization, the system will test multiple creatives to all audiences during the exploration phase. During this phase, the system needs some time to continuously learn and optimize. Therefore, when using ACO, you cannot manually pause or stop ads to avoid interfering with this process.

3. Prepare enough budget. For CPA (cost per action) ad groups, it is recommended that the budget set should not be less than 20 times the CPA bid.

4. Regularly add new creative assets to ensure the system has enough new creatives to explore. The ACO feature on our platform is very powerful, and we hope this introduction has helped you understand it better.