TikTok custom audience and similar audience

Online Learning Module 8: Learn how to use data from your own website visits, CRM, and other data sources to improve ad targeting.

On the Tuke platform, creators and users from different regions and with different characteristics form a huge audience base. However, as an advertiser, have you ever considered targeting audiences who are already familiar with you or have already interacted with your business?

If so, custom audiences and lookalike audiences are the best solutions for your advertising campaigns. Let's first look at custom audiences. Custom audiences are a feature that allows advertisers to connect with specific audiences on Tuke. These audiences may already exist in the advertiser's own data sources or may have interacted with the advertiser's business in the past. By using the custom audience feature, advertisers can integrate these audience data into their Tuke ad campaigns. Custom audiences are an ad targeting option on the Tuke Ads Manager platform that allows you to find audiences who are already familiar with you or have already interacted with your business. These audiences can be used to ensure you deliver the right message to the right people at the right time. For example, a retailer planning a fall promotion wants to target audiences who have already browsed product pages on their website. They can use the custom audience feature to retrieve audience data sets from Tuke Pixel and then apply the corresponding audience data to their ad campaigns. Subsequently, the campaign will specifically target those audiences on Tuke with matching characteristics. You can create various types of custom audiences, including:

Customer List——Upload a customer file to match your customers with users on our platform. The matched results can be used to create audiences.

Website Visitors——Use Tuke Pixel to create a list of audiences who have visited your website or performed specific actions on your website.

Ad Engagement——Create a list of audiences who have viewed or clicked your ads in any app associated with our platform.

App Events——Create a list of audiences who have downloaded your app or performed specific actions such as purchases.

Lookalike audiences are another powerful feature on our platform. With this feature, advertisers can target groups on Tuke that are similar to their existing audiences in their own data sets. Here are some uses of the lookalike audience feature:

Target users who have similar characteristics to your existing customers. Expand your reach and find new customers. Benefit from your own data and past successes. For example, a retailer can upload a list of their existing customers and then use the lookalike audience feature to find new potential customers on Tuke who have similar characteristics to their existing customers.