List the common types of advertisements on TikTok and teach you how to attract traffic

Since its launch, Tuke has accumulated over 1 billion global users, making it the largest short video platform in the world. Although Tuke is currently facing various challenges, such as the closure of its Indonesia site, it still possesses a massive traffic pool, which greatly attracts most brands looking to advertise on Tuke.

Today, let's get a preliminary understanding of Tuke advertising~

Which categories are not suitable for Tuke advertising?

Although Tuke is a highly inclusive short video platform, not all categories are suitable for advertising on Tuke. Some categories are not appropriate for Tuke ads, such as:

1. Officially prohibited categories: Every platform has its own rules, and Tuke ads are no exception. Categories such as weight loss products, medical devices, alcohol and tobacco, adult products, etc., are prohibited from being promoted on Tuke.

2. Categories with an older target audience: Current data shows that Tuke users are still predominantly young, so categories targeting older audiences are currently not suitable for advertising on Tuke, as they may not achieve the desired results.

3. Complex or highly specialized categories: Tuke is just a short video platform, and the biggest features of short videos are "short, simple, and fast." More complex and lengthy content is difficult to gain much attention on this platform.

What types of Tuke ads are there?

1. Branded challenge ads: Branded challenges are a very popular form of advertising on Tuke. They are usually launched in collaboration between brands and Tuke, encouraging users to create and share content related to the brand. Branded challenge ads are often accompanied by exclusive hashtags, making it easy for users to participate. This type of ad is very effective for increasing brand awareness and user engagement.

2. Video ads: Video ads are the most basic form of advertising on Tuke. They can attract users' attention by displaying dynamic and engaging content in the video player. Video ads can be brand content or user-generated content related to the brand. This ad format is ideal for showcasing brand image and promoting product features.

3. Interactive ads: Interactive ads are a more engaging form of advertising that can increase user participation by allowing users to interact with the ad. For example, users can visit the brand's website or purchase products by clicking links or buttons on the ad. This ad format is very suitable for increasing conversion rates and boosting sales.

4. In-feed ads: In-feed ads are a very natural form of advertising that can be integrated with users' browsing behavior and displayed in their scrolling feed. In-feed ads are usually presented in a format similar to regular posts but are marked as "ads." This ad format is ideal for attracting potential customers and expanding brand influence.

5. Search ads: Search ads are a form of advertising that attracts users by displaying ads in Tuke search results. When users search for relevant keywords on Tuke, search ads will appear in the search results. This ad format is very suitable for increasing brand awareness and promoting conversion rates.

For most brands, in-feed ads, video ads, and branded challenge ads are the preferred choices for promotion and attracting traffic, while the other two types are not suitable for the vast majority of sellers due to their high costs.