Recently, the Li Jiaqi livestream incident has stirred up huge waves across major platforms. This incident serves as a timely reminder for all brands to reflect on whether they have a long-term vision when choosing internet celebrities to promote their products. Since it is a partnership, the other party’s character and emotional intelligence should also be taken into consideration. Especially when brands choose overseas media platforms like Tuke, where there are many influencers and increased cross-time-zone risks, how can they better establish long-term cooperation with Tuke influencers? Today, I would like to share some insights and experiences with you.
1. Choose the right influencer
Whether it’s a spokesperson or a Tuke influencer, from the moment they are selected, both parties enter a temporarily bound state. During this period, their successes and failures are intertwined. Choosing the right influencer is the foundation for long-term cooperation with Tuke influencers.
2. Operate with integrity
Water can carry a boat, but it can also overturn it. Consumers can elevate a brand, but if they feel disrespected or deceived, they will choose alternatives. Therefore, it is necessary to move forward steadily with sound business principles.
3. Have a long-term vision
Success depends on the right timing, location, and people. One must have foresight and view cooperation with influencers from a developmental perspective.
Although the Li Jiaqi incident has brought a lot of negative attention to Florasis, it has also led to the rise of more and more “old domestic brands.” Moreover, in my opinion, Florasis’s current downturn is also inseparable from its own issues. The “old domestic brands” have operated with integrity for many years, so their rise is inevitable—Li Jiaqi was merely a catalyst. I suggest that these “old domestic brands” take this opportunity to seek overseas influencer collaborations on Tuke. Expanding the brand globally is a great way to broaden sales channels, especially since Tuke is on the rise. Long-term cooperation with Tuke influencers, coupled with continuous efforts to build a positive brand image, can only be beneficial and not harmful.
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok Marketing Information and Solutions
- Published: October 23, 2023
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.