Mid year promotion countdown: TikTok Shop's US region event will be launched on June 18th

This year, TikTok Shop US's mid-year promotion event (Deals For You Days) will officially start at 8:00 AM Beijing time on June 18, and the event will last untilJuly 3.

Compared to last year, there are several changes in this event:

· The starttime is earlier, more than 20 days ahead of last year, so merchants need to prepare earlier to catch the first wave of popularity;

· More trending topics, including summer season change, Father's Day, US Independence Day, outdoor sports, sports events, and other topics, with popularity continuously rising;

· More diverse transaction methods, the platform will combine trending topics, AI short videos, live auction, brand marketing and other gameplay to help merchants boost sales.

Now, with less than a month before the event starts, merchants can plan ahead and seize the biggest sales opportunity of the mid-year.

To help merchants prepare more efficiently, TikTok Shop cross-border POP officially launched the "2026 Mid-Year Promotion ACE Preparation Guide" this time.This guide focuses on five major sections: influencer content, merchant content, mall & search, advertising, and logistics experience, providing detailed practical instructions. Simply put, it helps merchantsprepare earlier and more steadily welcome the mid-year sales peak.

Image source:Google

Gameplay upgrade, seize the mid-year opportunity

This year's mid-year promotion runs from June 18 to July 3. The platform has upgraded various gameplay and resources, and cross-border POP merchants are advised to sign up for all eligible activities.

1. Product Marketing: More resources, easier operation

Merchants only need to complete “Standard Registration” and “Advanced Registration” steps,the system will automatically include products in all eligible activities, and also provide extra exposure opportunities and subsidy support. It is recommended to complete registration before the event starts, and stock for main products can be prepared at 1.5 to 2 times the usual amount.

2. Brand Marketing: More brands can participate

This year, brandmarketing seats will increase, covering merchants of different stages and types. Whether you want toamplify brand voice, launch new products, scale up business, or cold start new products and sprint sales, there are corresponding opportunities.

3. Content Marketing: More gameplay, live auction and AIGC support

Data shows that the hourly transaction volume (hourlyGMV) of live auctions is four times that of other live streams. For merchants participating in live auction gameplay, US cross-border POP will provide limited-timecommission reductionandexclusive subsidies for major events.

Not only that, POP merchants will also receiveSpanish influencer targeted matchmaking, content exchange product subsidies, and extra investment in trending contentand other multiple resources.

4. Trending Marketing: Follow the trends for more efficient conversion

Multiple trending topics overlap during the mid-year promotion. Merchants canlock in main products related to trending topicsin advance, plan content creativity, and send samples early to prepare for subsequent conversion.

During the event, you canoptimize product titles and search keywords, speed up the release of main content, and arrange several themed live streams. Merchants who complete all these tasks can also gettargeted subsidies and matchmaking opportunities with top influencers to help sell products.

ACE Preparation Guide: Five Dimensions to Help You Fill the Gaps

During this year's mid-year promotion preparation period, the platform has prepared the "ACE Preparation Guide" for cross-borderPOP merchants, mainly focusing on the following five aspects. Merchants can use this checklist for final preparations.

· Influencer Content:Expand coverage of quality influencers, seize new opportunities with Spanish influencers, and prepare for major live streams to build momentum for explosive growth.

· Merchant Content:Focus onlive auction gameplayto enhance explosive power; meanwhile,useAI short videos to increase content supply.

· Mall & Search:Optimize products and content around trending topics, and sign up for all channel activities as much as possible.

· Marketing & Advertising:Test ad creatives early,activateGMV Max big promotion mode ahead of time, and reasonably increase budget investment.

· Product Experience & Logistics:Enhance user experience and increase repeat purchases. Pay close attention to product compliance and authorization review, strictly prohibit any gambling-related content; also, strictly controlFBT and overseas warehouse stocking deadlines and capacity to ensure no traffic or shipping risks due to compliance issues or insufficient stock during the big promotion.

Seize the best preparation timing, plan ahead

The biggest business opportunity of the mid-year in the US is coming soon! All merchants, please follow the platform pace, prepare and plan ahead, and achieve a big mid-year breakthrough earlier!