Monthly income exceeds $800000 on TikTok! After lithium-ion tools become mainstream, where is the next trend?

ToolsCategoryTuke is no longer a novelty,DEWALT, Milwaukee—these established brands are household names for industry professionals, so familiar that they can't be any more familiar.

These brands certainly have their advantages—deep brand accumulation, mature channel networks, and strong R&D foundations. But honestly, in overseas markets, especially in the power tools category, trying to make a name by going head-to-head with these giants is extremely difficult. However, there are always some brands that don't play by the rules

For example,SeeSii.A new brand from Shenzhen, precisely anchored in the“light professional + DIY enthusiast” niche.

Image source:SeeSii

Starting from Shenzhen, practicingDTC as a new Tuke model

Looking atSeeSii's performance, the data is indeed impressive.

On the Amazon platform,SeeSii's store maintains an overall rating of 4.4/5 (out of 5), with over 100,000 reviews. In terms of price, the average price per item is controlled between $50 and $150, which is30% to 50% lowerthan most industrial brands, yet it still maintains a good profit margin.

In short: professional-level experience, affordable prices. In Amazon North America's tools categoryBSR ranking, its performance is quite outstanding.

Image source:Amazon

More importantly,SeeSii has successfully entered Lowe’s, Walmart and other North American offline retail channels, covering mainstream DIY retail networks. This achievement shows it already has the ability to channel online traffic to offline stores, not only gaining real sales, but also scoring important points in brand legitimacy and credibility.

The core weapon supporting all this is its supply chain advantage. Backed by parent company Shenzhen Blue Ocean Group's more than ten years of cross-border e-commerce experience,SeeSii has obvious advantages in mold opening speed, cost control, and product iteration—public mold micro-innovation, rapid new launches, closely following overseas market trends. This approach allows it to respond to market demand at lightning speed.

Image source:SeeSii

The lithium battery trend rises, manufacturing confidence is strong

Looking back at global power tool market data in recent years, it's clear thatSeeSii entered the track at just the right time.

The most obvious change in the power tool industry in recent years is that wireless and lithium battery-powered tools have become mainstream. Market research shows that the global wireless power tool marketwill reach $12.2 billion in 2024, and is expected to grow to $22.9 billion by 2034, with a CAGR of 6.6%. The main drivers behind this growth include battery technology advancements, rising DIY demand, and increased home improvement and industrial activities.

For brands likeSeeSii, the industry itself provides a natural soil for “wireless, portable, home-use, easy-to-use” products.

Image source:gminsights

In addition, China's position in the power tool manufacturing and export chain also provides Tuke brands with a strong foundation. Data shows that domestic power tool export capacity accounts for more than60% nationwide, with Shenzhen and Zhejiang as core industrial clusters, possessing complete component supply, fast production and delivery, and cross-border logistics systems.

Among them,Shenzhen Blue Ocean Group, to which SeeSii belongs, is a typical cross-border supply chain enterprise rooted in the industrial belt, with obvious advantages in cost and efficiency.

Image source:Amazon

The first step to making good products seen is casting a wide net

With cross-border e-commerce becoming increasingly competitive, relying solely on Amazon is clearly not enough. Beyond that,SeeSi is also looking for new paths.

1. TikTok

SeeSii's main strategy on TikTok is a matrix layout, integratively opening multiple TikTok accounts in the US region to achieve coverage.

Among them,@seesiitool as the core flagship account, has accumulated 94,100 followers. This follower count is not particularly large among tool brands, but it is very precise—basically all users interested in DIY, home repair, and auto repair.

Image source:TikTok

In terms of content structure,SeeSii uses a lot of “comparative narrative”.

On one side is the clumsy, time-consuming operation of traditional tools, on the other isSeeSii's products, smooth and convenient. The strong contrast not only creates memorable points, but also gives users a strong sense of satisfaction.

For example, on their account@seesiitool, they posted a video about SeeSii's brushless impact wrench, highlighting their product's advantages through three levels of comparison (traditional lever, competing products, brand product).

TikTok users really buy into this approach. Since its release in January this year, the video has received over 1.6 million views and achieved $13,500 in sales.

Image source:TikTok

Not just this one, other similar videos also perform very well, contributing significantly to the brand'sTikTok growth.

Data shows that in the past30 days, the account @seesiitool achieved $47,000 in sales, with a total video view count of 850,000.

Data doesn't lie. At least from conversion and total traffic, this content model is quite effective.

Image source:kalodata

Although self-operated accounts can sell products themselves,SeeSii's main TikTok sales actually come from influencers.

Data shows,SeeSii's store in the US region achieved a total sales of $816,900 in the past 30 days. Of this, affiliate influencers contributed about 83%, nearly $680,000.

As shown below, you can see thatSeeSii also has a clear judgment in influencer selection: prioritizing mid-tier and small influencers, rather than chasing big accounts.

The benefits are obvious: low cost, highly vertical.

Image source:kalodata

TikTok influencer@alamooutdooris a great example. As the current top influencer for the brand, although he has less than 130,000 followers, the fit between his audience and the product brought the brand $65,500 in sales (last 30 days).

Find your brand positioning and target audience. Even if the influencer doesn't have many followers, as long as the audience is right, it can still bring considerable conversions.

Image source:kalodata

2. Independent website

In addition to focusing on Amazon andTikTok and other third-party platforms, SeeSii has also established its own official independent website, implementing the DTC model(Direct-to-Consumer, directly facing consumers).

On one hand,the brand canaccumulate private domain traffic through its independent site, bypassing the platform's complex rules, directly obtaining users' addresses, emails, and preference data, and carrying out more precise email marketing and remarketing. On the other hand, the independent site givesthema completely free space for brand expression,notbound by standardized product detail pages.

Image source:SeeSii

Tuke, it's never too late anywhere

Looking back atSeeSii's growth trajectory over the past few years, it didn't deliberately pursue disruptive innovation “from 0 to 1”, but found an underestimated entry point in a mature market, running its own pace with an understanding of channels and empathy for users.性innovation, but found an underestimated entry point in a mature market, running its own pace with an understanding of channels and empathy for users.

Currently, the overseas market, especially in the power tools category, is still releasing demand. The lithium battery process is far from over,DIY culture in North America and Europe is still rising, and China's supply chain advantages in product iteration and cost control are hard to replace in the short term.

The overseas market is waiting for more Chinese brands to write their own stories. Looking at the road ahead, Tuke, it's never too late.