How to judge whether a track is worth entering, or whether an industry is truly booming? Usually, it follows the logic of ‘first perception, then data’.
In recent years, as long as you pay a little attention to social platforms, you will notice a significant trend:Among bloggers sharing home life, the appearance rate of robot vacuums is extremely high.
This once niche novelty has now quietly integrated into millions of households, truly becoming a rigid demand for daily cleaning.
Image source:Google
Now let’s look at the real data from industry surveys:
According to Grand View Research, the global market size of robot vacuums has been rising year by year since 2017.In 2021, the market valuation reached $4.5 billion, and it is expected to soar to $29.8 billion by 2030, with a compound annual growth rate as high as 23.4%.
Image source:Grand View Research
Overall, whether it’s the intuitive perception of everyday life or the survey data from authoritative institutions, all confirm that smart cleaning appliances are a hot golden track in recent years.
Faced with this broad prospect, many domestic enterprises have long smelled business opportunities and have chosen to Tuke for business. With strong product capabilities and social media marketing, Chinese brands have emerged as industry “leaders” in overseas markets.
The one we are talking about today,Roborock (Stone Technology),is an outstanding example among them.From deep cooperation with Xiaomi in the early days to achieving over 10 billion in revenue for two consecutive years, it has firmly entered the ranks of super-category bestsellers!
Image source:Google
Technological Breakthrough: From Xiaomi Ecosystem to Global Brand
To talk about Roborock (Stone Technology), we must first mention its “technical brain”—founder Mr. Chang.
According to public information, after graduating with a master’s degree in computer science from South China University of Technology in 2006, Mr. Chang’s career almost hit every important node in the development of the Internet.
He worked at Microsoft, Tencent, Baidu and other tech giants, accumulating deep product and technical experience, until July 2014, when he saw the trend of smart home and decided to found Stone Technology.
At that time, the concept of smart home was just emerging, and robot vacuums were still in their infancy. Problems such as lagging, bumping into walls, and missed spots were quite common. But Mr. Chang realized that as long as path planning and obstacle avoidance technologies were conquered, this track would definitely have potential.
Image source:Google
In September of the same year, Stone Technology officially became a member of the Xiaomi ecosystem. Relying on Xiaomi’s supply chain and channel advantages, it applied missile path planning technology to robot vacuums.
In September 2016, the first Mijia robot vacuum was launched, bringing the previously expensive LDS laser navigation technology to the thousand-yuan price range. In just one year, sales exceeded one million units, directly breaking the high-price monopoly of overseas brands and successfully igniting the market.
However, as market competition intensified, Stone Technology realized that OEM production would always be subject to others, so it decisively chose to start its own branding and internationalization.
In September 2017, Stone Technology released its first self-branded product, the S5 series, and entered overseas sales in December of the same year, completing the key leap from OEM to self-owned brand. Its English brand name ‘Roborock’ also began to resonate in the global high-end market.
Image source:Roborock
After that, the Roborock brand built a global sales network covering North America, Europe, and Asia-Pacific through mainstream channels such as Amazon, Walmart, and Target.
In 2023, its overseas operating income reached 4.228 billion yuan! It surpassed the American industry giant iRobot at that time, achieving double firsts in global sales volume + revenue! (Data from Stone Technology financial report)
Image source: Stone Technology financial report
The strong growth momentum continues to be reflected in the financial reports. Data shows that Roborock (Stone Technology) achieved annual revenue of over 10 billion for two consecutive years in 2024 and 2025.
Among them, the total revenue in 2024 reached 11.945 billion, and the total revenue for the first three quarters of 2025 has exceeded 12.066 billion, surpassing the full-year level of 2024 in just three quarters.
Such a growth rate has also secured its position as the industry leader.(Data from Gushitong)
Image source: Gushitong
Social Media Empowerment: TikTok Matrix and Localized Livestreaming
Deeply cultivating overseas markets, relying only on technological upgrades, product strength, and cost-effectiveness is not enough for a brand to gain long-term market recognition.
For brands, the key is to reach more potential consumers through marketing communication, making themselves the core choice when users select robot vacuums. This is the fundamental way to achieve long-term profitability.
Nowadays, social media platforms have become a must-win battleground for brand competition. Seizing this high-communication position can bring great empowerment to brands.
The hot sales of Roborock products in overseas markets are naturally inseparable from their active layout and high-frequency activity on mainstream social media platforms such as TikTok.
As the saying goes, “each profession has its specialty.” To accurately reach consumers in different countries and adapt to the consumption preferences of different markets, the Roborock brand has built a diverse account matrix onTikTok.
In addition to the main brand account@roborockglobal, local accounts have also been set up for Vietnam, Turkey, Germany, France, Malaysia, Thailand, etc. Each account has its own responsibilities, and the content and operation strategies are fully tailored to the preferences of the local audience to achieve precise communication.
Image source:TikTok
As of now, Roborock’s TikTok main account @roborockglobal has gained 212,000 followers and 792,800 likes, making it the most prominent among all accounts. It mainly undertakes the core function of releasing the latest products and promoting activities.
Image source:TikTok
Take the just-concluded CES 2026 as an example. The Roborock brand showcased a variety of new home cleaning products at the exhibition, and this account released 9 consecutive videos focusing on the highlights of the new products.
The most eye-catching among them is undoubtedly the world’s first wheeled stair-climbing robot.
Image source:Google
To amplify the communication effect, the account also released real-life videos of the new product flexibly climbing stairs, allowing consumers who could not attend to intuitively feel that home cleaning appliances can now easily cross stair boundaries, greatly improving the communication efficiency of product advantages.
Image source:TikTok
Among the regional accounts, the most outstanding is the one Roborock brand set up for the Vietnamese market,@roborockflagshipstore. Currently, this account has 69,200 followers and has accumulated 370,500 likes.
Image source:TikTok
Because Vietnamese consumers prefer to place orders via livestreaming, this account is very active, going live almost every day.
With the arrival of the new year, the livestream room has also been decorated with a red background and gold fonts, creating a festive and lively atmosphere that perfectly matches the preferences of localconsumers.
Image source:TikTok
To increase livestream exposure and attract more users to the livestream room,@roborockflagshipstore also releases humorous and creative short videos to guide clicks.
For example,,in one video, a man holds prizes with four arms, standing in front of ancient Greek-style architecture, humorously reminding users to reserve the livestream for a chance to win valuable products and exquisite gifts.
This seemingly nonsensical content has unexpectedly been loved by local users. So far,,it has received 3.1 million views, showing that such light-hearted and fun content is highly communicable in the Vietnamese market.
Image source:TikTok
Inspiration for Chinese Brands’ Intelligent Manufacturing Tuke
In summary, the Roborock case confirms a trend:Smart home appliances Tuke has upgraded from a price war to dual competition in technology+marketing.
Nowadays, the global robot vacuum market is still expanding at an annual growth rate of 23.4%, and similar opportunities also exist in emerging categories such as energy storage devices and smart security.
For domestic enterprises, overseas markets are still fertile ground. Whether it’s the livestreaming dividend in Southeast Asia or the rigid demand for high-performance products in Europe and America, they are all worth exploring in depth.
Just as the Roborock brand has proven, good products know no borders. As long as the path is right, Chinese brands can conquer the world!
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok marketing tips - short video marketing methods
- Published: January 19, 2026
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.