Recently, according to the latest news, starting from 2026, the AM (Account Manager) service on Tuke US site will significantly raise the entry threshold, only open to strategic key merchants with annual revenue exceeding $10 million, or high-quality stores of T3 and above with monthly sales of more than $65,000.
This adjustment not only means a reshuffle of platform resource allocation, but also indicates that Tuke e-commerce business is developing towards a more refined and high-end direction.
Image source:Google
Policy Adjustment: Resources Focused on Top Merchants
The core purpose of tightening the AM service threshold on Tuke US site this time is to optimize the allocation of platform resources and concentrate the limited account manager services on high-contribution merchant groups.
In the past, the coverage of AM services was relatively wide, and many small and medium-sized sellers could also receive certain operational support. However, as the platform expands, the efficiency of service resource allocation has become a key issue.
Under the new policy, only two types of merchants can continue to enjoy AM services:First, strategic partners with annual revenue exceeding $10 million; second, T3 and above stores with stable monthly sales of more than $65,000.
It is worth noting that non-strategic T3 and above stores may have their self-fulfillment rights canceled in the future. The platform will further strengthen control over logistics and fulfillment to ensure consistency in user experience. This adjustment will undoubtedly prompt more sellers to move closer to the FBA (Fulfillment by Tuke) model to maintain store level and operational rights.
Image source:Google
Survival Challenges for Small and Medium Sellers
For the majority of small and medium-sized sellers, this policy undoubtedly increases operational pressure.AM service was once an important support for many growing sellers, helping them optimize advertising, improve traffic conversion, and even obtain priority recommendation qualifications for platform activities. Now, the contraction of this resource means that small and medium-sized merchants need to rely more on their own operational capabilities to find breakthroughs in a highly competitive market.
In addition, the tightening of self-fulfillment rights will also affect the logistics cost structure of some sellers. In the past, the self-fulfillment model was favored by many sellers for its flexibility, especially those with a large number of SKUs and more complex inventory management. However, as the platform strengthens logistics control, small and medium-sized sellers may need to adjust their supply chain strategies to adapt to the new rules.
Image source:Google
Seller Response Strategies
Facing the policy adjustment of Tuke US site, sellers need to quickly adjust their strategies to cope with possible market changes.
First, improving store level becomes key.T3 and above stores can still enjoy AM services, so sellers should optimize operational efficiency, increase average order value and repurchase rate, and strive to reach a higher level in the short term.
Second, strengthen refined operations. In the absence of AM support, sellers need to pay more attention to data analysis, use Tuke Shop's own marketing tools, such as short video sales and live promotions, to improve the conversion rate of organic traffic. At the same time, they can use third-party data analysis tools to accurately target user groups and optimize advertising ROI.
Finally, exploring affiliate marketing and KOL cooperation is also a feasible strategy. The social e-commerce attribute of Tuke determines the importance of content marketing. Cooperating with vertical influencers can help small and medium-sized sellers maintain high exposure even with limited resources.
Image source:Google
Conclusion
The tightening of the AM service threshold on Tuke US site is both a challenge and an opportunity.
For top merchants, this means better platform support and a more stable competitive environment; for small and medium-sized sellers, it is necessary to quickly adapt to changes and find new growth points through refined operations and diversified layouts.
In any case, this adjustment marks that Tuke e-commerce is gradually maturing, and its future performance in the global market is even more worth looking forward to.
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok Marketing Information and Solutions
- Published: January 4, 2026
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.