Vietnam's e-commerce is changing! TikTok Shop's two major policy updates may trigger a new round of seller reshuffle!

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Recently,Tuke Vietnam site has successively releasedtwo importantpolicy adjustments.

First, a fixed processing fee of 3,000 VNDwill be charged for all successful orders, and second, the SFP service fee for Mall sellers will be cancelled and the commission structure for various categories will be adjusted.

These changes notonlyreflect a shift in the platform's development strategy, but will also havea profound impact on sellers' operational strategies.

Image source:Google

Order Processing Fee Imposed

It is reported that,starting from October 27, 2025, Tuke Vietnam site will charge a fixed processing fee of 3,000 VND for each successfully delivered order, to be used for optimizing the logistics system and developing AI tools and other infrastructure upgrades. No matter how many products are included in the order, this fee will not be refunded in the case of returns or refunds.

This policy has a particularly significant impact on sellers with low average order value. For example, products priced below 100,000 VND will directly bear an additional 3% cost burden, forcing sellers who rely on a low-margin, high-volume model to adjust their pricing strategies or set a minimum purchase quantity.

At the same time, categories with high return rates such as apparel also face additional risks, as the fee for returned orders is also non-refundable.

Image source: Tuke

Commission Structure Adjustment

Tuke Vietnam sitehas alsosimultaneously adjusted its commission plan, bringing the dual benefits of canceling SFP service fees and optimizing commission rates for Mall sellers, while the commission structure for non-Mall sellers has also been adjusted accordingly.

Specifically,commissions for daily consumer categories such as groceries, health and beauty have generally been reduced,butelectronics and fashion categories have seen differentiated adjustments, with commissions for some subcategories slightly increased.

It is worth noting that the platform has opened SFP services to all sellers, providing more fulfillment options for small and medium-sized sellers.

This adjustment has significantly reduced logistics costs for Mall sellers, further consolidating their competitive advantage, while non-Mall sellers need to reassess the profitability of each category, especially electronics and fashion categories with increased commissions, which may need to maintain profits by raising the average order value.

Image source: Tuke

Seller Response Strategies

Faced with cost changes brought by the new policies, sellers need to adjust their business strategies from multiple dimensions.

In terms of order processing fees, sellers can increase the average order value through bundle sales or discount promotions to spread fixed costs, while optimizing product descriptions and size guides to reduce return rates.

Regarding commission adjustments, it is recommended to focus on developing categories with reduced commissions such as food and home, while for electronics and fashion categories, focus on high-margin product lines.

Interms of logistics, capable sellers can try self-delivery to reduce costs, while those with limited resources need to weigh the cost-effectiveness of platform logistics.

In addition, using the AI tools that the platform will soon launch for refined operations, as well as strengthening brand building and content marketing to achieve differentiated competition, will all become effective means to cope with rising costs.

Image source:Google

Conclusion

Although the new policies of Tuke Vietnam site have increased the operational pressure on some sellers in the short term, in the long run, they will help optimize the platform ecosystem and promote the industry's transformation from price wars to value competition.

Sellers who can quickly adapt to changes and flexibly adjust their strategies will have an advantage in the new round of industry adjustment, while the platform also needs to remain flexible in policy implementation to balance the interests of all parties.

As the Southeast Asian e-commerce market matures, only participants who continuously improve operational efficiency and user experience can continue to benefit in this rapidly developing market.