In recent years,Tuke has continued to occupy an important position in the global social media field thanks to its strong user stickiness and content ecosystem.
Reportedly, inOctober 2025, Tuke launched two important initiatives: increasing subscription revenue sharing for creators in the US and Canada, and expanding the “TukeTober” Halloween-themed event.
These two moves seem independent but are actually complementary. In addition to bringing new opportunities for creators and merchants, they also inject more possibilities into the platform’s long-term development.
Image source:Google
Creator Revenue Share Increase: Strengthening the Core Driving Force of the Content Ecosystem
Tuke announced that starting from October 1, 2025, creators in the United States and Canada will see a significant increase in subscription revenue sharing. Under the new policy, eligible creators can receive up to 90% revenue share, much higher than the previous global market cap of 70%.
Image source:Google
The specific adjustment mechanism is a base share of70% (after deducting app store fees), and if certain performance targets are met, an additional 20% bonus can be earned. However, the threshold for this policy is not low: creators must have at least 10,000 followers and meet certain video view standards in the past 30 days.
Clearly,Tuke hopes to attract more high-quality creators to stay on the platform through a high revenue share, especially against the backdrop of regulatory uncertainty in the North American market. High revenue sharing not only motivates top creators to keep producing content, but may also encourage mid-tier creators to grow faster, further enriching the platform’s content diversity.
For sellers, this policy also has far-reaching implications. As more high-quality creators join,Tuke’s content ecosystem will become more vibrant, providing more collaboration opportunities for brand marketing. For example, sellers in beauty, fashion, and home categories can form deep partnerships with high-revenue creators to boost product exposure through customized content.
Image source:Google
In addition, the increased revenue share may also encourage creators to try paid subscription models, opening up new promotional channels for sellers, such as exclusive discounts or member benefits.
TukeTober Event: Integration of Holiday Marketing and Local Business
Meanwhile,Tuke has also launched a 31-day Halloween-themed event “TukeTober”, aiming to enhance user engagement through diverse content. The event covers haunted house visits, seasonal food making, DIY costume decoration and other themes, and especially recommends local guides and food bloggers to help users deeply experience the festive atmosphere.
Image source:Tuke
It is worth noting thatTuke places special emphasis on supporting local small businesses in the event, such as candle makers and pumpkin farms. Through popular hashtags (such as #BookTok) and creator recommendations, the platform provides these small businesses with low-cost, high-exposure marketing opportunities.
Data shows thatTuke users are 30% more willing to participate in Halloween activities than non-users, which means brands and merchants can leverage this trend to plan more creative content marketing.
For sellers,TukeTober is not just a traffic entry point, but also an opportunity to build emotional connections with target users. For example, fashion brands can collaborate with creators to launch Halloween outfit challenges, while food merchants can plan horror-themed recipe content.
Image source:Tuke
In addition, if local merchants can skillfully use the platform’s recommendation mechanism, they may even achieve offline traffic conversion, such as guiding users to visit stores through short videos.
Conclusion: Coexistence of Challenges and Opportunities
Tuke’s two new moves are both an internal incentive for creators and an external expansion of business boundaries. It is foreseeable that as Tuke continues to deepen its synergy between content and commerce, its global influence will further expand.
And for all participants—creators, sellers, users—this may just be the beginning of a more vibrant and interconnected digital ecosystem.
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok Marketing Information and Solutions
- Published: October 11, 2025
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.