This document mainly focuses on the performance of Chinese overseas brands on overseas social media, covering ranking lists, industry trends, and evaluation models.
1. Introduction to the Ranking List: The BrandOS ranking has been compiled since 2019, initiated by OneSight, and jointly released with the China International Transnational Corporation Promotion Association starting from 2025. It ranks nearly ten thousand Chinese overseas brands based on their performance on overseas social media platforms (such as Facebook, Instagram, etc.), with data sourced from the public data of these platforms from January 1 to March 31, 2025.
2. Ranking List: The TOP20 list of overseas brand social media influence for multiple industries in the first quarter of 2025 has been announced. In consumer electronics, Xiaomi, OPPO, and vivo are at the forefront; in the automotive sector, BYD, Great Wall Motors, and Geely Auto stand out; in home appliances and home furnishing, Haier, Hisense, and TCL lead. There are also specific rankings for industries such as intelligent manufacturing, new energy, new retail, cultural tourism, and pan-entertainment.
3. Overseas Social Media Platform Trends and Marketing Suggestions: The document introduces new trends of mainstream overseas social media platforms in the first quarter of 2025, such as enhanced personalized interactive experiences, widespread application of AI, new platform transformations, strengthened dominance of video content, and the emergence of new advertising formats and promotional opportunities. In response to these trends, corresponding marketing suggestions are provided for overseas brands, such as pushing customized content based on user interests and using AI to improve marketing effectiveness.
4. Explanation of Influence Model Indicators: The BrandOS overseas brand social media influence model evaluates brands from multiple dimensions, including follower scale, interaction efficiency, and content creation capability. Through detailed indicators such as cross-domain ecosystem penetration, multi-dimensional interaction aggregation, and global public opinion traction, the brand's ranking within the industry is comprehensively calculated. The scores of brands in each industry ranking list consist of basic scores and platform weighted scores.
5. About the Organizers: The document introduces the China International Transnational Corporation Promotion Association and OneSight. The former was established in 1993, aiming to promote the development of transnational corporations; the latter was founded in 2017, providing marketing strategies and technical services for the globalization of Chinese enterprises.
What this signal means for growth teams
This market signal should be treated as an operating prompt, not a standalone trend. The brand question is whether the team can connect TikTok content, creators, paid media, commerce readiness, and reporting into one measurable growth cycle.
Commercial read
- Market signal: TikTok Market Research Analysis Report
- Published: April 24, 2025
- Commercial lens: TikTok Ads, creators, TikTok Shop, live commerce, and reporting.
- Source transparency: the original source linked in this article
What brands should do next
- Identify the market, audience, product group, and KPI this signal could affect.
- Turn the insight into a small TikTok creative, creator, Shop, or paid media test before scaling spend.
- Add FAQ, offer clarity, product proof, and contact paths so traffic can convert instead of only reading.
- Review weekly performance across reach, click quality, Shop actions, creator output, and revenue impact.
Tuke Marketing helps brands connect TikTok Ads, creator partnerships, TikTok Shop operations, live commerce, and reporting into one accountable operating system.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.