This document mainly discusses the influence of Chinese overseas brands on overseas social media in the second quarter of 2025. The specific content is as follows:
First, it introduces relevant information about the BrandOS ranking, including that it was initiated by OneSight and later jointly released with the China International Multinational Corporation Promotion Association. It is a non-commercial ranking used to measure the performance of Chinese overseas brands on overseas social media, and also explains the scope of brands covered, data sources, and the statistical time period.
Then, it announces the TOP20 rankings of overseas brand social media influence in different categories for the second quarter of 2025, covering consumer electronics, automobiles, home appliances and home furnishing, intelligent manufacturing, new energy, new retail, culture and tourism, pan-entertainment, and other fields. It lists the ranking, scores, and ranking changes of each brand.
Next, it analyzes new trends on overseas social media platforms in the third quarter of 2025 and provides marketing recommendations. The trends include accelerating entry into immersive interactive spaces such as AR/VR, modularization of AI creation tools, community interaction returning to the main theme of growth, intelligent search, as well as new advertising formats and promotion opportunities. For each trend, corresponding marketing directions are provided.
Finally, it explains the indicators of the BrandOS overseas brand social media influence model, including the composition of the model, evaluation dimensions, scoring calculation methods, and also introduces relevant information about the China International Multinational Corporation Promotion Association and OneSight.
What this signal means for growth teams
This market signal should be treated as an operating prompt, not a standalone trend. The brand question is whether the team can connect TikTok content, creators, paid media, commerce readiness, and reporting into one measurable growth cycle.
Commercial read
- Market signal: TikTok Market Research Analysis Report
- Published: July 29, 2025
- Commercial lens: TikTok Ads, creators, TikTok Shop, live commerce, and reporting.
- Source transparency: the original source linked in this article
What brands should do next
- Identify the market, audience, product group, and KPI this signal could affect.
- Turn the insight into a small TikTok creative, creator, Shop, or paid media test before scaling spend.
- Add FAQ, offer clarity, product proof, and contact paths so traffic can convert instead of only reading.
- Review weekly performance across reach, click quality, Shop actions, creator output, and revenue impact.
Tuke Marketing helps brands connect TikTok Ads, creator partnerships, TikTok Shop operations, live commerce, and reporting into one accountable operating system.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.