News / TikTok Marketing Information and Solutions

The cancellation of T86 is imminent, and the TikTok US acquisition case has changed. Will Trump lower tariffs on China?

Recently, the cross-border e-commerce industry has witnessed several major events, one being the imminent cancellation of the T86 tax exemption policy in the United States, and the other being the resurgence of variables in the TikTok US acquisition case. Both of these events have brought considerable impact and challenges to the industry.

The cancellation of T86 is imminent, and the TikTok US acquisition case has changed. Will Trump lower tariffs on China?

Recently, several major events have occurred one after another in the cross-border e-commerce industry. One is that the US T86 tax exemption policy is about to be canceled, and the other is that the TikTok US acquisition case has encountered new variables. Both events have brought considerable impact and challenges to the industry.

The cancellation of the T86 tax exemption policy has logistics providers on edge

The US T86 tax exemption policy will be officially canceled starting May 2, 2025, which means that goods with a single ticket value ≤ $800 will no longer enjoy tax-free fast entry treatment.

As the "lifeline" of cross-border e-commerce, the cancellation of this policy directly leads to increased logistics costs and more complicated customs clearance processes. In response,leading logistics providers such as Cainiao, Yanwen, and Orange Union have all adjusted their strategies.

Cainiao made early arrangements, directly taking down US-bound services on April 25, and returning undelivered orders after the 28th;

Image source: Cainiao International Group Chat

Yanwen has gradually adjusted since April 25, with express and fast line prices now tax-inclusive, dedicated line tracking taxed according to cargo value, and US line order creation in commercial express business suspended;

Image source: Yanwen Logistics

Orange Union, starting May 1, will charge an additional 10.5 yuan customs declaration fee per ticket, freeze 165% of the cargo value as a customs deposit, and the single package declaration limit is reduced to $250.

Image source: SpeedPAK (Orange Union)

At present, the industry has tried alternatives such as T01, T11, and transshipment through neighboring countries, but all have encountered problems such as high tariff costs and difficulty in providing certificates of origin. There is currently no particularly ideal alternative. Some freight forwarders have suspended receiving goods or require high deposits to hedge risks.

The TikTok US acquisition case changes again, sellers are left hanging

Now let's talk about the TikTok US acquisition case. This matter has always been on the minds of countless sellers. Previously, ByteDance had been working hard on the fate of TikTok's US business, and now the acquisition case has encountered new variables.

According to Fox News, due to escalating tensions in US-China trade relations and ByteDance's inability to reach agreement with the US on key terms such as data sovereignty and algorithm control,the TikTok US acquisition case has been officially removed from the government agenda, and may be permanently shelved.

This is another heavy blow for sellers on TikTok Shop US.

Previously, TikTok Shop US finally saw a rebound in performance in March 2025, with monthly GMV exceeding $1.044 billion. Now with new changes in the acquisition case, the future is once again full of uncertainties.

Global layout “blossoming everywhere”

However, there is also some good news recently.US tariffs are expected to drop significantly.

On April 22 local time, US President Trump stated at a White House press conference thatthe high tariffs imposed on Chinese goods will be “significantly reduced”, but not to zero, which means that US-China trade relations are expected to ease, and this is undoubtedly a positive signal for the cross-border e-commerce industry.

In the Southeast Asian market, TikTok announced an investment of over 300 billion baht (about $8.8 billion) in Thailand over the next five years to strengthen its technological infrastructure, build Thailand into the ASEAN digital hub, and help Southeast Asian SMEs master e-commerce skills by expanding the “SOAR Together Program.” Thailand’s market GMV growth rate in Q1 2025 reached 217%, ranking first in the world.

In the European market, on March 31, 2025,TikTok Shop entered core markets such as Germany, Italy, and France. Previously, sites in Spain and Ireland had also gone online, marking a new stage in its strategic layout in Europe.

In addition, in 2025,TikTok Shop’s Brazil site opened for local sellers to join, further consolidating its presence in the Latin American market after the Mexico site, andthe Japan site is also planned to open for entry in June.

TikTok Shop opens three major European sites. Image source: ecommercenews.eu

In the face of these changes, Tuke will also continue to keep a close eye and bring you the latest information. At the same time, Tuke is actively researching feasible solutions to save costs, hoping to provide some practical help and advice for sellers during this turbulent period.

If you have any ideas or questions, you are also welcome to consult Tuke at any time. Let’s stick together and get through this difficult time.

In short, the road ahead is still long and there are many challenges. But as long as we work together, we will always find a way to break through and continue to ride the wave of cross-border e-commerce!

AI-ready brief

Short answer for decision makers

This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.

Key facts

  • Market signal: TikTok Marketing Information and Solutions
  • Published: April 23, 2025
  • Source transparency: the original source linked in this article

Tuke recommendation

Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.

What should brands do with this TikTok signal?

Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.

How does Tuke Marketing evaluate this kind of news?

Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.

When should a team contact Tuke about this topic?

A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.

Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.

Related Tuke operating pages

Turn this news into a commercial next step.

TikTok Shop Mexico market entry TikTok Shop Mexico Market Entry A TikTok Shop Mexico market entry page for brands evaluating localization, creator supply, product-market fit, logistics, paid media, and reporting. TikTok Shop UK market entry TikTok Shop UK Market Entry TikTok Shop UK market entry support for brands planning product fit, creator affiliates, listing readiness, paid media, and commerce operations. TikTok Shop Southeast Asia market entry TikTok Shop Southeast Asia Market Entry TikTok Shop Southeast Asia market entry strategy for brands evaluating country selection, creator supply, live commerce, paid media, and operations. TikTok Shop Canada market entry TikTok Shop Canada Market Entry TikTok Shop Canada market entry planning for brands evaluating demand, creator fit, bilingual considerations, logistics, paid tests, and reporting. TikTok live commerce agency TikTok Live Commerce Agency for Stream Conversion TikTok live commerce agency support for host coaching, run-of-show planning, offers, live selling analytics, and post-stream content reuse.
Glossary context

Key TikTok terms behind this story.

TikTok market entry TikTok Market Entry TikTok market entry is the process of deciding where and how a brand should launch TikTok content, ads, creators, TikTok Shop, and live commerce in a new country. TikTok live commerce TikTok Live Commerce TikTok live commerce combines live video, host selling, product demonstrations, offers, comments, and TikTok Shop checkout into a real-time sales workflow. TikTok Shop GMV TikTok Shop GMV TikTok Shop GMV is the gross merchandise value generated through TikTok Shop orders before cancellations, refunds, fees, and margin adjustments. TikTok Ads ROAS TikTok Ads ROAS TikTok Ads ROAS compares attributed revenue with advertising spend, helping teams evaluate whether paid media is creating efficient commerce outcomes.