This report is released by EO Intelligence and mainly analyzes the overseas opportunities for China's new energy intelligent vehicle industry in the "Belt and Road" countries. The report believes that China's new energy intelligent vehicle industry chain has technological advantages, but faces restrictions from Europe and the United States. The "Belt and Road" countries have great market potential and are an important direction for overseas expansion.
1. "Belt and Road" development status: The "Belt and Road" initiative adheres to the principles of extensive consultation, joint contribution, and shared benefits, strengthening trade and investment between China and countries along the route. China's import and export volume and investment with these countries continue to grow, with four major funding pools supporting its development. The rapid growth of China-Europe freight trains has promoted trade exchanges.
2. China's new energy intelligent vehicle market and overseas expansion: China's new energy intelligent vehicle market is developing rapidly, with export volume and export value continuously increasing. In 2024, both the export value of automotive products and the export volume of vehicles and new energy vehicles to "Belt and Road" countries have seen significant growth.
3. Analysis of target markets for the industry chain's overseas expansion to "Belt and Road" countries: Based on factors such as annual automobile production and sales, countries such as Indonesia and Thailand are selected as target markets. From political, economic, social, and technological perspectives, these countries each have their own advantages and challenges. For example, Indonesia has policy support and abundant resources; Thailand has a mature industry and free trade advantages; South Korea has fierce market competition; Russia's climate affects battery performance. The scale of new energy vehicles in the "Belt and Road" target markets is expected to rise rapidly from 2025 to 2030, approaching 2.4 million units by 2030.
4. Trends and strategies for the industry chain's overseas expansion to "Belt and Road" markets: China's new energy intelligent vehicle industry chain is accelerating its overseas expansion, competing with Japanese and Korean car companies in Southeast Asia and other regions. The main overseas destinations are concentrated in Southeast Asia, Eastern Europe, South America, etc. Enterprises should choose their overseas expansion methods according to their own circumstances, make use of policy dividends, deepen industry chain collaboration, and adopt differentiated product strategies.
5. Case studies of the industry chain's overseas expansion to "Belt and Road" markets: BYD invests in building factories in "Belt and Road" countries, exporting systematic industrial capabilities; Top Group has established technology and manufacturing centers in Brazil and Poland; Banma Zhixing provides intelligent cockpit system solutions; Xinghe Zhilian relies on GAC Group's vehicle exports; WeRide is deploying autonomous driving business; Teld New Energy cooperates with enterprises in multiple countries to build charging networks.
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok Market Research Analysis Report
- Published: March 28, 2025
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.