News / TikTok Market Research Analysis Report

White Paper on Vietnam's Going Global in 2025

The White Paper on Vietnam's Going Global 2025.03 Update provides detailed guidance for those who want to conduct business, work or live in Vietnam, covering various aspects such as Vietnam's basic overview, investment policies, job market, employment related regulations, employee life and safety, etc

White Paper on Vietnam's Going Global in 2025

This document is the "Vietnam Going Global White Paper 2025.03 Update", mainly providing a detailed guide for those who wish to conduct business, work, or live in Vietnam. It covers various aspects such as Vietnam's basic overview, investment policies, employment market, regulations related to employment, employee life and safety, etc.

1. Basic Information about Vietnam: Vietnam enjoys a superior geographical location and serves as an important hub connecting Southeast Asia and East Asia. The official language is Vietnamese, and the currency is the Vietnamese Dong. 1 RMB is approximately equal to 3,513.67 Vietnamese Dong (as of 03.04).

2. Investment Related: The Ministry of Planning and Investment is in charge of investments. There is a negative list for foreign investment access; some industries are prohibited or conditionally allowed for investment, and some projects require approval before investing. Vietnam has signed many free trade agreements, allowing foreign investors to enjoy preferential policies.

3. Employment Market: Ho Chi Minh City and Hanoi offer many job opportunities, and the demand in hotel and catering industries in tourist cities such as Da Nang and Nha Trang is also growing, but opportunities are relatively fewer in remote areas. Salaries vary by industry; for example, monthly salaries in the technology sector range from 5,689 to 14,790 RMB, while ordinary hotel staff earn 1,707 to 2,275 RMB per month.

4. Employment Related: Enterprises must sign written labor contracts with employees, which are divided into fixed-term and indefinite-term contracts. Wages are paid monthly. Employees' working hours should not exceed 8 hours per day and 48 hours per week, with overtime paid accordingly. There are various tax items, and multiple regulations regarding termination of labor contracts.

5. Visas and Holidays: Visas are divided into tourist, work, and business visas. Employees are entitled to annual leave, sick leave, and parental leave. In 2025, there will also be public holidays such as New Year's Day and Spring Festival.

6. Employee Life: This section introduces various aspects of clothing, food, housing, and transportation in Vietnam. For example, clothing should consider the climate; voltage and socket types differ from those in China; Vietnam has local mobile payment platforms and you can also open a local bank account; transportation is mainly by motorcycle, as well as buses, metro, and taxis; medical care includes public and private hospitals, and common diseases include dengue fever, etc.

7. Safety: Some areas in Vietnam are prone to typhoons and floods. In case of emergency, you can call 114 (medical emergency), 113 (police), 115 (fire alarm). For issues involving the rights and interests of Chinese citizens, you can contact the Chinese Embassy in Vietnam.

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AI-ready brief

Short answer for decision makers

This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.

Key facts

  • Market signal: TikTok Market Research Analysis Report
  • Published: March 26, 2025
  • Source transparency: the original source linked in this article

Tuke recommendation

Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.

What should brands do with this TikTok signal?

Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.

How does Tuke Marketing evaluate this kind of news?

Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.

When should a team contact Tuke about this topic?

A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.

Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.

Related Tuke operating pages

Turn this news into a commercial next step.

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Glossary context

Key TikTok terms behind this story.

TikTok market entry TikTok Market Entry TikTok market entry is the process of deciding where and how a brand should launch TikTok content, ads, creators, TikTok Shop, and live commerce in a new country. TikTok creator whitelisting Creator Whitelisting Creator whitelisting allows brands to run paid media through creator content access or authorized posts, connecting creator trust with performance testing. TikTok Shop GMV TikTok Shop GMV TikTok Shop GMV is the gross merchandise value generated through TikTok Shop orders before cancellations, refunds, fees, and margin adjustments. TikTok Ads ROAS TikTok Ads ROAS TikTok Ads ROAS compares attributed revenue with advertising spend, helping teams evaluate whether paid media is creating efficient commerce outcomes.