Case Background
EcoFlow, a brand in the outdoor power supply industry, is committed to providing users with portable and accessible electricity solutions. In addition to developing fast-charging mobile power banks, EcoFlow has expanded its product range to include smart devices, benefiting more consumers both domestically and internationally. In June 2022, its smart product "Outdoor Portable Air Conditioner Wave" was launched in the United States. To increase the exposure of the new product in the target market and among the target audience, and to enhance overseas consumers' awareness of its products and brand, EcoFlow chose to collaborate with the TikTok for Business team to carry out this product launch promotion.
Service Phase
Non-Spark Ads advertising format was adopted, combined with age and interest-based audience targeting packages, integrating multiple creative materials and used in conjunction with Top Feed in-feed ads. Meanwhile, during the launch of Top Feed ad products, EcoFlow for the first time utilized TikTok's Lucky Bag interactive plugin feature, ensuring that every TikTok user entering the platform would see EcoFlow's targeted promotion for the new Wave product as the first in-feed ad. The highly engaging Lucky Bag interactive experience greatly increased users' willingness to click on the ad and interact with the brand, deepening their impression of the brand.
Marketing Results
Through this combination strategy, the new product achieved strong exposure in the target market. The click-through rate (CTR) of the in-feed ads exceeded the R&F benchmark performance by 275%. The 6-second video ad completion rate (6s VTR) surpassed the R&F benchmark by 52.28%
What this signal means for growth teams
This market signal should be treated as an operating prompt, not a standalone trend. The brand question is whether the team can connect TikTok content, creators, paid media, commerce readiness, and reporting into one measurable growth cycle.
Commercial read
- Market signal: TikTok marketing Case Studies
- Published: February 6, 2025
- Commercial lens: TikTok Ads, creators, TikTok Shop, live commerce, and reporting.
- Source transparency: the original source linked in this article
What brands should do next
- Identify the market, audience, product group, and KPI this signal could affect.
- Turn the insight into a small TikTok creative, creator, Shop, or paid media test before scaling spend.
- Add FAQ, offer clarity, product proof, and contact paths so traffic can convert instead of only reading.
- Review weekly performance across reach, click quality, Shop actions, creator output, and revenue impact.
Tuke Marketing helps brands connect TikTok Ads, creator partnerships, TikTok Shop operations, live commerce, and reporting into one accountable operating system.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.