Recently, Tuke noticed that a seemingly inconspicuous visual ear cleaning tool set has quietly become popular on TikTok!
In just 30 days, the sales of this tool in TikTok Shop increased by168,700 units, with estimated sales revenue reaching1.5 million USD (approximately 11 million RMB), making it the champion of TikTok Shop’s monthly best-seller list. This product is—HBhealth brand’s visual ear cleaning tool set.
Image source: EchoTik
Why did visual ear cleaning become popular?
It’s simple: with increased health awareness, people are paying more attention to ear cleaning and care.
Moreover, these small tools not only have high-definition image quality but are also very easy to use, completely solving the problem of “not being able to do it alone.”
The visual ear cleaning products launched by HBhealth have attracted a large number of health-conscious consumers thanks to these advantages.
Image source: EchoTik
1.5 million USD in sales in 30 days
According to Tuke,currently HBhealth’s TikTok Shop has 52 products for sale, ranging from eye care to ear cleaning, with a very comprehensive selection and very affordable prices. The cheapest is only $2.29, the most expensive is just $46.12, and the average price per product is about $9.63.
Because of the rich variety and reasonable pricing, consumers with needs have been placing orders at HBhealth’s TikTok Shop. In the past 30 days, the shop’s sales have soared by168,700 units, bringing in1.5 million USD in sales, which is about 11 million RMB.
The shop’s cumulative total sales have now reached391,600 units, with total sales revenue exceeding3.63 million USD, or about 26.61 million RMB.
Such impressive results were achieved thanks to both influencer video marketing and live streaming sales.
Image source: EchoTik
-- Influencer video marketing
Influencer marketing is HBhealth’s “key weapon” for going viral. According to third-party data platforms, the brand attaches great importance to influencer cooperation, with a total of 5,800 influencers collaborating.
Among them, influencer marketing accounts for as much as 72.76% of sales, generating sales revenue of $2.64 million (about 19.35 million RMB).
Image source: EchoTik
When choosing influencers to cooperate with, HBhealth did not select top or mid-tier influencers, but instead targeted micro-influencers. Although their follower counts are not high, ranging from several thousand to tens of thousands, they usually have a closer relationship with their followers and higher fan loyalty.
The product marketing videos shot by these micro-influencers are also more authentic and relatable.
They showcase daily usage scenarios of the product, directly addressing user pain points, such as demonstrating how to use the ear cleaning tool, or humorously filming the process of earwax “being removed,” making it both fun and satisfying to watch.
These videos are not only highly watchable but also practical, helping to retain users and increase product conversion rates.
Image source: TikTok
-- Influencer live streaming sales
In addition, influencer live streaming sales is also a sales engine driving HBhealth’s brand growth.
During live streams, influencer hosts demonstrate how to use the product and patiently answer various questions from viewers. This interactive approach not only allows users to fully understand the product but also quickly builds trust, further stimulating viewers’ desire to buy.
In the past 30 days, there have been 201 live streams, with a total of 755 sessions, averaging 6 live streams per day. The high frequency of live streaming ensures continuous brand exposure.
Image source: EchoTik
Influencer @TheZenMall also partnered with the brand for live streaming sales.
In a 28-hour and 13-minute live stream, more than 10,000 viewers tuned in, with an estimated 36,700 products sold and sales reaching $1.03 million, about 7.55 million RMB—an outstanding achievement!
Image source: EchoTik
Conclusion
In summary, the success of the HBhealth brand is due to its precise insight into market trends and user needs, from high-quality TikTok Shop operations to the close integration of influencer marketing, short video seeding, and live stream interaction.
For other brands, their success once again proves the huge potential of TikTok content e-commerce. Therefore, for companies and brands looking to go global, don’t miss out on TikTok—Tuke looks forward to hearing your good news!
What this signal means for growth teams
This market signal should be treated as an operating prompt, not a standalone trend. The brand question is whether the team can connect TikTok content, creators, paid media, commerce readiness, and reporting into one measurable growth cycle.
Commercial read
- Market signal: TikTok marketing tips - short video marketing methods
- Published: January 23, 2025
- Commercial lens: TikTok Ads, creators, TikTok Shop, live commerce, and reporting.
- Source transparency: the original source linked in this article
What brands should do next
- Identify the market, audience, product group, and KPI this signal could affect.
- Turn the insight into a small TikTok creative, creator, Shop, or paid media test before scaling spend.
- Add FAQ, offer clarity, product proof, and contact paths so traffic can convert instead of only reading.
- Review weekly performance across reach, click quality, Shop actions, creator output, and revenue impact.
Tuke Marketing helps brands connect TikTok Ads, creator partnerships, TikTok Shop operations, live commerce, and reporting into one accountable operating system.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.