A must see for novice brands! 10 Precautions for Placing TikTok Store in the US District

Some beginners making TikTok US stores have encountered many pitfalls due to not understanding certain precautions. Today, Tuke has summarized 10 key points to help everyone avoid common mistakes made by novices. Be sure to save this~

Image source: Internet

1. About Registration

· Account information requirements: Use a US phone number and email, or register with an existing TikTok account, and you must have an invitation code.

· Registration entity: Enterprises need to provide a US company license and the person in charge's passport/driver's license; personal registration requires a US passport/driver's license.

2. Entry Threshold

· TikTok US stores use an invitation system, with limited quotas each month and strict review. Even with an invitation code, entry is not guaranteed, so enterprises need to prepare thoroughly in advance.

Image source: Internet

3. Product Listing

· Basic information: Includes product name (should be concise and accurate, within 255 characters, avoid marketing terms), product category (wrong selection may cause product removal), brand and warehouse (if the product belongs to a specific brand, provide relevant information; if no brand, select no brand but comply with platform rules).

· Product attributes: Fill in color, size, material, etc. according to the selected category. This helps consumers quickly understand the product and improves search ranking.

· Product description: Include necessary information (such as specifications, safety warnings, instructions, etc.), avoid false advertising, and keep the language concise and smooth.

· Upload high-quality images: Supported formats are jpg, jpeg, png, image size is 800x800 pixels, each image no more than 5MB, background must be pure white, no text, watermark, or black and white images. It is recommended to upload a nine-grid image to fully display the product, and select the best image as the main image.

Upload product images Image source: Internet

4. Logistics Information

· Weight and size: Fill in the weight and outer packaging size as accurately as possible. If you cannot measure accurately, you may fill in slightly higher data to prevent logistics fees from being inverted.

· Logistics method: Choose the appropriate logistics method according to the product category and provide customers with the estimated delivery time.

5. Pricing

· Consider market conditions and product costs comprehensively to avoid prices that are too high (no inquiries) or too low (thin profit). You can use TikTok platform data tools to analyze competitors' pricing and develop competitive pricing strategies.

Improve logistics information Image source: Internet

6. Content Creation and TT Advertising

· Short video content: Produce high-quality short videos, including product display, production process, usage scenarios, etc. The style can be diverse, such as funny, warm, professional, etc., to attract different types of users. Also, add clear purchase guidance in the video.

· TikTok advertising: Use TikTok's advertising platform, such as In-feed Ads, Hashtag Challenge Ads, etc. Set advertising goals, and based on the goals, determine the advertising budget, duration, and target audience.

· Influencer cooperation: Find influential TikTok creators in the US region in food, lifestyle, etc. Cooperate based on the creator's follower count, engagement rate, and content style to select suitable partners.

7. Customer Service and Operations Optimization

· Customer service: Build an efficient customer service team to respond promptly to consumer inquiries, complaints, and feedback. Handle order issues such as returns/exchanges, logistics queries, etc., to ensure a good shopping experience for consumers.

· Operations optimization: Regularly analyze store data, including sales, order volume, average transaction value, product sales ranking, user sources, etc. Adjust product strategies, marketing plans, and store operations based on data analysis results.

A product seeking TikTok influencer cooperation for sales Image source: Didagou

8. Tax Issues

· The US tax season is usually from January to April. Merchants need to closely monitor tax updates to ensure compliance.

9. Store Deposit

· Starting from August 16, 2024, all TikTok Shop US cross-border self-operated merchants (applicable to mainland China and Hong Kong entities) are required to pay a store deposit. Each store is charged a $500 deposit. If the same merchant opens multiple stores, a deposit must be paid for each store separately.

10. Commission Policy

· US region: Until October 31, 2024, new merchants enjoy a commission of 2% of GMV + $0.3 handling fee per order for the first 60 days after entry (only the first $500,000 USD enjoy this discount); from the 61st day onwards, the commission is 6% of GMV.

Image source: Internet

The above 10 points are key precautions that beginners should pay special attention to when operating a TikTok US store. More tips and strategies for TikTok stores will be shared later.

See you next time~