An entrepreneur born in the 1980s sold Chinese clothes to over 190 countries worldwide

Among the basic necessities of life, "clothing" ranks first, and people all over the world have extremely high pursuits for it.

In the era before the development of e-commerce, physical stores were an important channel for selling clothing. However, with the rise of e-commerce, the sales method of clothing gradually shifted from offline to online, which simplified the selling/buying process and further improved the efficiency of selling/buying.

Riding this wave, many clothing companies have embarked on a brand new path of development, and among those who have made this path distinctive, the one that Tuke wants to talk about today—[Fujian XinshiYing Garment Industry & Trade Co., Ltd.]—definitely counts as one.

Image source: Dear-Lover official website

Fujian XinshiYing Garment Industry & Trade Co., Ltd. was established on December 24, 2012. Its business scope includes the production and sales of clothing and shoes. It has two major brand projects: Dear-Lover Dilamon and XinshiYing Garment. At the same time, it owns a top 10 independent wholesale platform in China’s fashion industry, is one of the top three sellers of women’s clothing on Amazon US, has more than 100,000 global B-end clients, and its business covers more than 190 countries in North America, Europe, Asia, Africa, etc.

Image source: Fujian XinshiYing E-commerce official website

Digging deep into the development experience of XinshiYing Garment Company, "distribution" is an unavoidable topic.

According to available information, its founder was engaged in a business similar to distribution during the entrepreneurial stage, but at that time he purchased goods from other places and sold them on platforms. Later, after having his own factory production line and supply chain, XinshiYing Garment Company also started a global distribution business. Both domestic and foreign buyers can purchase from them, supporting "single item dropshipping".

Dear-Lover Wholesale official website screenshot

The company has warehouses in the United States. After overseas buyers make purchases, products are shipped directly from the US and can be delivered within 3-5 working days. This sales model, which does not require purchasing inventory or handling returns, is very attractive to merchants doing small and medium-sized businesses, as can be seen from overseas customer reviews.

On the Shopify App Store, a UK customer commented that Dear-Lover's products are unique and of high quality, and the clear information is also very helpful in solving store problems.

A Canadian customer thought the experience of dropshipping with Dear-Lover was excellent, with fast logistics and very good customer service.

Another US customer commented: "Dear-Lover dropshipping is the best. The integration works perfectly and easily. Synchronization and updates are timely and accurate. The staff works hard to facilitate transactions, and shipping is very fast."

It can be seen that the distribution model operated by Dear-Lover is extremely popular overseas, which is no wonder it can sell clothing to more than 190 countries and regions around the world.

Overseas customer reviews on Dear-Lover Dropshipping official website

XinshiYing Garment Company mainly has three websites: Dear-Lover Wholesale, Dear-Lover Dropshipping, and Dear-Lover One-Stop Garment Supply Chain Platform.

Among them, Dear-Lover Wholesale can be regarded as their overseas independent site. After entering, you can directly purchase your favorite clothing. The design style is more oriented towards C-end users. You can also jump from this website to Dear-Lover Dropshipping (content in English) and Dear-Lover One-Stop Garment Supply Chain Platform (content in Chinese) for distribution and procurement. The design styles of these two websites are more concise and direct, and are more oriented towards serving B-end clients.

Dear-Lover website screenshot

From the data, the traffic of Dear-Lover's independent site is quite good, with traffic exceeding 120,000 in September.

In addition to building an overseas independent site, the Dear-Lover brand of XinshiYing Garment Company has also established a presence on many overseas social media platforms, such as Facebook.

Its Facebook account has 21,000 followers, with content mainly focused on updating the wearing effects of clothing. The account homepage also displays a contact phone number, email, and independent site URL, which is very helpful in promoting customer conversion.

Dear-Lover's Facebook account status

TikTok is also a marketing front for Dear-Lover, but its follower performance is not as good as Facebook. One account has 3,026 followers, and another has 2,707. The video content is also mainly focused on showing the real wearing effects.

Dear-Lover's TikTok account status

After looking at Dear-Lover's overseas social media performance, let's see which overseas e-commerce platforms they have now launched.

1. Alibaba

Dear-Lover's Alibaba screenshot

2. Made-in-China

Dear-Lover's Made-in-China screenshot

3. eBay

Dear-Lover's eBay screenshot

Due to space limitations, we will not show them all here.

In short, it can be seen that XinshiYing Garment Company is a very distinctive Chinese company going global.

They have played the distribution model overseas in a creative way.

Perhaps, such a business model can provide some "breakthrough" ideas for everyone going global.

Wishing everyone great success in going global in advance!