The number of cross-border sellers in China has surged, leaving foreign consumers amazed

With the booming development of China's manufacturing industry, significant enhancement of technological strength, continuous optimization of the supply chain system, and remarkable improvement in logistics capabilities, Chinese cross-border e-commerce sellers are playing an increasingly important role in the global e-commerce market.

Recently, a report released by SmartScout Insight revealed an intriguing phenomenon: Among the top 20 cities in the world ranked by the number of Amazon sellers, more than half (13) are Chinese cities.

Shenzhen Leads the World in Amazon Seller Numbers

In this list, Shenzhen ranks first with 102,600 Amazon sellers, a number that is six times that of the total sellers in New York and Brooklyn. Following closely are Guangzhou, Putian, and Dongguan, with a total of over 60,000 Amazon sellers among them.

Image Source: Datawrapper

The strong performance of Chinese cities in terms of the number of Amazon sellers is not only impressive in data but has also sparked enthusiastic discussions on social media platforms. Many foreign consumers expressed surprise at the volume and influence of Chinese sellers, with some even commenting that "75% of Amazon sellers are Chinese factories."

The Strong Growth Momentum of Chinese Sellers

Official data from Amazon shows that in 2023, the performance of Chinese sellers on the Amazon platform is equally remarkable. The number of Chinese sellers with sales exceeding $10 million increased by 30% year-on-year, while the number of sellers with sales exceeding $1 million grew by over 25%, and the number of items sold by Chinese sellers increased by over 20% year-on-year.

Among the 35 cities with the highest total sales of Amazon Chinese sellers, over 80% of the cities achieved significant sales growth of 20% to 60%.

Image Source: Amazon Global Store

TikTok Rising Star: The Rise of Chinese Sellers

At the same time, the performance of Chinese sellers on TikTok is also noteworthy.

For example, the sports and leisure brand Halara achieved sales of $63 million in the U.S. TikTok market, maintaining the top position in the sports and outdoor category for four consecutive months; the Pop Mart brand realized over $360,000 in sales in just three months on TikTok in the U.S.; the clothing store Zhichun Clothing achieved an astonishing sales record of over 70,000 pieces of clothing in one month.

The competitive advantage of Chinese sellers lies not only in their reliance on a strong Chinese supply chain system that can provide high-quality products at competitive prices but also in their continuous innovation and introduction of products that meet the needs of overseas consumers, winning their favor.

On TikTok, this innovation and rapid response to consumer needs are particularly evident. Chinese sellers can interact more directly with consumers through short videos and live broadcasts, driving sales. The traffic advantages of TikTok and the content-driven shopping experience provide new growth opportunities for Chinese sellers.

As Black Friday approaches, we focus on Chinese cross-border sellers, looking forward to their outstanding performance on this stage, winning consumers' favor with high-quality products and services, further opening up overseas consumer markets, and selling Chinese goods to the world.