Nowadays, the global market is turbulent. From the rise in raw material prices to the surge in shipping costs, Chinese brands going overseas are facing unprecedented challenges. However, among many challenges,TikTok's rapid rise has provided new growth opportunities for Chinese brands. This platform, which hasover 1.5 billion monthly active users worldwide, has not only changed the way content is consumed, but also provided brands with new consumer pathways.
Faced with such a stage full of both opportunities and challenges, how can brands stand out on TikTok?
Here are the“three key” strategies for overseas brands on TikTok in 2024.
Seeding Content: Stimulate Consumer Interest
On TikTok,content is king.
This content-driven platform gives brands a chance to achieve big results with small investments.
Take thePuxi slippers brand as an example. An ordinary user shared the comfort brought by the product, unexpectedly triggering a sales boom. In the video, the user described the soft experience of the slippers as “feels like stepping on poop,” a slightly humorous expression that resonated with a large number of viewers. The video quickly gainedover 500,000 views, and salesincreased by 500% in a short period. Behind this “seeding” effect is the resonance and hot topics between the brand and users.
The key to the success of seeding content lies in grasping user interests and market trends. For example, Puxi invested budget to find influencers in vertical fields for brand promotion, which not only increased the brand’s voice on TikTok but also deepened the emotional connection between the brand and consumers. In terms of content creativity, brands need to be unique and able to trigger user resonance and discussion. Such content is more likely to go viral on TikTok.
TikTok users sharing their experience with Puxi slippers. Image source: TikTok
Community Interaction: Unlocking Users' Hearts
If content is the key to attracting users, then continuous community interaction is the bridge to building long-term relationships.
Community interaction can be seen as an amplifier, continuously magnifying the influence of content and forming lasting user stickiness.
Take theAmerican affordable cosmetics brand e.l.f as an example. Through community interaction on TikTok, the brand not only broke through growth bottlenecks but also created7 billion views through the #eye lips face challenge, significantly enhancing the brand’s market influence.
TikTok users sharing their experience with e.l.f products. Image source: TikTok
The realme mobile phone brand case also shows that community interaction is a platform for brands and users to communicate deeply. Through cooperation with TikTok for Business, realme successfully built emotional resonance with users, especially during specific cultural moments such as Ramadan, by planning activities closely related to local culture, effectively enhancing brand awareness and user engagement.
TikTok users sharing their experience with realme C55. Image source: TikTok
Integrated Operations: Unblocking the Circulation Chain
Finally, in order to go from seeding to transaction, brands need to unblock the complete consumer circulation chain on TikTok.
This not only includes content creation and community interaction, but also requires a smooth purchasing process. Takerealme as an example. The brand launched TikTok Shop in the Indonesian market, directly completing product display and transactions within the TikTok platform, greatly improving purchase convenience and conversion rates.
Image source: Dida Dog
In addition, brands need to adapt to the consumption habits of different markets. For example, in Western markets, although live-streaming sales are still in their early stages, a combination of short videos and interactive activities can effectively convert into sales. This “omni-channel” marketing strategy enables brands to achievea complete closed loop from interest to purchase on TikTok, effectively solving the problems of high traffic costs and ROI involution.
In today’s globalized world, TikTok is not only adisseminator of popular culture, but also abooster for brands going overseas.
Brands on TikTok, a dynamic and diverse platform, can not only survive but also thrive.
These three strategies together form a brand-new business model thatadapts to the present and anticipates the future.
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok marketing tips - short video marketing methods
- Published: October 29, 2024
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.