Made in Foshan, overseas frenzy: What's the reason for this factory's mattresses?

While many people still think of TikTok as merely a platform for brands and individuals to showcase themselves, quite a few B2B companies have already begun to make their mark on this vibrant social media, showcasing their business strengths in innovative ways.

Today, Tuke would like to talk to you about a Chinese overseas factory that is doing well on TikTok—【Foshan Qingran Furniture Factory】.

Currently, its TikTok account @qingrkwaqf1 has 15,400 followers and 32,900 likes.

Foshan Qingran Furniture Factory TikTok account followers and video views

It may not look impressive, but it's important to note that Qingran Furniture Factory has only been on TikTok for less than half a year. Yet, during this period, Qingran Furniture Factory has already released several viral videos.

One video released in May directly made the account go viral, gaining252.4K views, over 680 comments, and a large number of inquiries in a short time.

Achieving such results in half a year is already quite remarkable for a professional mattress manufacturing factory with43 years of history.

Additionally, Qingran Furniture Factory is located in Foshan, the furniture capital of China, with a factory area of 30,000 square meters and more than 150 industry elites. Its products are sold not only to individual buyers but also through OEM and ODM cooperation with multiple overseas enterprises, customizing mattress products that fit brand positioning and market demand for companies.

All these have laid the foundation for its success on TikTok and the expansion of its overseas influence.

Foshan Qingran Furniture Factory image

How exactly does Foshan Qingran Furniture Factory lay out its TikTok strategy? Next, Tuke will take you to have a look.

Targeting Overseas Markets, Actively Deploying TikTok

1. Account:

Foshan Qingran Furniture Factory chooses to focus its resources and attention on managing a single TikTok account @qingrkwaqf1, rather than spreading its efforts to operate multiple accounts and build an account matrix.

While this approach can effectively reduce operational costs, it may also somewhat reduce the company's exposure.

Tuke believes that if Foshan Qingran Furniture Factory could register and operate multiple accounts on TikTok, and publish various types of video content around different accounts, it would be more conducive to increasing the company's visibility and attracting more potential customers to inquire.

Foshan Qingran Furniture Factory image

2. Video Content:

Consistency plays a crucial role in building brand recognition. The @qingrkwaqf1 account of Qingran Furniture has successfully shaped a clear brand image by maintaining a unified style. The video content focuses on showcasing high-quality finished mattresses, supplemented by scenes of overseas customers visiting the factory and large-scale shipments, effectively attracting the attention of the target audience.

To further enhance the appeal of the content, the @qingrkwaqf1 account adopts a simple and effective visual strategy, using eye-catching yellow fonts to highlight keywords on each video cover, such as "Spring mattress can bear 1000kg", "43-year mattress supplier", "Mattress source factory low price, save more", etc. These straightforward and powerful messages directly address the needs and pain points of potential customers, effectively retaining the attention of the target audience.

Foshan Qingran Furniture Factory TikTok video showcase

3. Hashtag Usage:

When posting videos, the @qingrkwaqf1 account commonly uses the following hashtags:

#mattress, #mattressfactory, #chinafactory, #springmattress, and #mattresssoew, etc.

Image source: TikTok

Among them, #mattress is often placed first. Skillfully integrating mattress-related hashtags allows for more precise targeting of the audience, thereby increasing video exposure and click-through rates.

4. Promoting Conversion:

On the TikTok account homepage, Foshan Qingran Furniture Factory has also cleverly placed a link to its overseas website. When potential customers browse the videos and are attracted by the mattresses displayed, they can immediately click the link and directly enter the website without leaving the TikTok platform to get more detailed information about the mattresses.

This approach is convenient and efficient, effectively increasing customer conversion rates and promoting cooperation and purchases!

Foshan Qingran Furniture Factory TikTok account homepage

Building an Overseas Independent Website

In terms of independent websites, Foshan Qingran Furniture Factory has not fallen behind. On the contrary, it has demonstrated its deep consideration for brand internationalization by establishing its own overseas independent website. In Tuke's view, this decision is very wise!

Screenshot of Foshan Qingran Furniture Factory's overseas independent website

Overseas customers usually judge the credibility of a company by the professionalism and aesthetics of its official website. Therefore, a well-crafted official website can win the trust and favor of customers for Foshan Qingran Furniture Factory.

In addition, having an overseas website also enhances business stability. Potential customers can make inquiries through the official website at any time, and even if accounts on other overseas platforms encounter problems, business will not be affected, ensuring continuity of operations and uninterrupted customer service.

Screenshot of Foshan Qingran Furniture Factory's overseas independent website

Conclusion

We look forward to seeing more domestic factories bravely take the first step to go overseas, just like Foshan Qingran Furniture Factory. By fully leveraging the broad influence and user base of overseas social media platforms such as TikTok, they can explore and expand into overseas markets.

We have reason to believe that in the near future, your factory may become the next successful case on TikTok, shining brightly and receiving endless orders.