10 tips to increase TikTok video views

Tuke is rapidly becoming the social platform of choice for young people, and many brands have already decided to embrace Tuke marketing. However, they are unsure about what they should do.

We have provided a series of Tuke marketing strategy tips,to maximize your brand's marketing success on the platform.

Step 1:

Use appropriate hashtags

Like many other social media networks, Tuke users rely on hashtags to design their videos and clip them according to trending topics. If users click the "Discover" magnifying glass at the bottom of the screen, they will see a list of videos sorted by popular hashtags.

Benefits for brands using Tuke hashtags:

Expand the reach of your content

Identify competitors

Gain more followers

Although brands should include relevant hashtags in their videos, they should avoid using the most popular generic hashtags as much as possible, as brand videos are likely to be drowned in a sea of content.

It's best to make your videos stand out in less popular categories. As with all marketing, you want your videos to be visible to people most relevant to your ads, so don't focus on hashtags just because they are popular.

Step 2:

Follow current Tuke trends

As another approach to marketing strategy, you can leverage trending topics, closely monitor Tuke's hot topics, and be ready to follow the trend.

Create videos related to trending topics and produce unique content. Trends in hot topics can change quickly, so you need to stay alert and be ready to change your content to keep up with the trend.

Step 3:

Include Tuke influencers in your campaigns

Some people become Tuke celebrities on social platforms not by accident. Usually, they build a reputation for the quality of the content they share. Therefore, for most businesses, it is worthwhile to establish productive working relationships with people who influence potential customers.

Step 4:

Regularly comment and encourage comments on your posts

Tuke supports frequent user engagement in comments. Ideally, you can establish a dialogue with potential customers.

On Tuke, comments are ranked by popularity, so make sure your comments are meaningful. Similarly, taking the time to view and comment on other people's videos can also increase your interaction and communication with other users.

Step 5:

Post frequently
Tuke is one of the social platforms that rewards frequent posting. The more videos you post to your Tuke account, the higher your engagement rate may be, and the more often you post, the easier it is for people to find and follow your account.

Step 6:

Use Tuke effects in your posts

The number of videos shared on Tuke has reached millions, so if you want your videos to stand out, you need to do something out of the ordinary.

To address this, Tuke offers a wide range of special effects. You can find them under the "Effects" tab, which are divided into categories such as "Hot", "Latest", "Pets", "Editing", "Beauty", "Atmosphere", "Interactive", and "Green Screen". This includes the green screen effect, which you can use to replace the video background, just like you see on TV and in movies.

Step 7:

Create interesting videos with clear descriptions

The videos you create should be visually appealing and not look like they were made by a professional advertising agency.

Writing a good narrative is essential for SEO. Essentially, you want your target audience to index you on Tuke and know what your video is about. Remember to include keywords in the description.

Step 8:

Use Tuke ads

Tuke now has an official advertising system that makes it easy to advertise on the platform. They offer three types of ads:

In-feed native ads—these are closest to traditional ads on Tuke. You can add website links and instant order buttons to your ads. They are skippable ads and you can use them in various ways.

Hashtag challenge ads—through these ads, users will get a banner ad that takes them to the instructions and rules page for a featured challenge. You can use this to target specific consumers.

Brand takeover ads—these ads mix images, GIFs, and video clips that link to landing pages or hashtag challenges.

Step 9:

Set up hashtag challenges

One of Tuke's ad types involves sponsored hashtags. Hashtag challenges are very popular on Tuke and are a great way for businesses to increase engagement and brand awareness.

A good hashtag challenge can encourage offline and other social sites to talk about your product. Even big brands like McDonald's are involved—in their #bigmacTuke challenge, fans must choose their favorite Big Mac anthem type, then dance and record a Big Mac video.

Step 10:

Integrate branded content

Brands need to balance the types of content shared on Tuke. Most brand marketing videos need to entertain and engage the audience. If you want to build an audience in the process, you should incorporate more brand promotion into your videos.

Tuke users may ignore ads, so you need to build credibility before posting promotional material. The best way to address this ad blindness is to upload videos of people using your products.