A B-class manufacturer that produces LED displays can also gain global market share through TikTok matrix

In today's increasingly competitive global market, how to effectively expand into overseas markets has become an urgent problem for many enterprises.Guangzhou Elai Optoelectronic Technology Co., Ltd. (hereinafter referred to as "Elai Optoelectronics")is an LED display manufacturer that has achieved remarkable results in exploring international markets. Through cooperation with TuKe Going Overseas, Elai Optoelectronics leveraged the TikTok matrix to achieve a breakthrough from obscurity to gradually going global.

Elai Optoelectronics independent website

Exploring TikTok: The Difficult Start from Zero to One

Founded in 2019, Elai Optoelectronics is an enterprise integrating R&D, production, and sales, mainly engaged in various LED lamps and LED display products, which are widely used in commercial building facades both domestically and internationally.

However, as market competition intensified, the company faced challenges such as reduced orders and shrinking customer budgets. Therefore, Elai Optoelectronics decided to open up new market opportunities and target overseas markets.

In July 2023, Elai Optoelectronics reached a cooperation agreement with TuKe Going Overseas and began to promote its LED products using TikTok matrix accounts. However, the initial video performance was not ideal, with views hovering between 300-500 and user interaction rates not meeting expectations.

This inevitably made the team anxious, because from market analysis, the overseas LED market is still vast, and many similar companies' videos on TikTok have good viewership. A certain Shenzhen factory even had a single video reach 141 million views, indicating that factory-type videos still attract high attention on TikTok.

So what was the reason? After ruling out equipment, network, and other factors, the team focused on the content,

quickly adjusted their strategy, and tried various video styles and content creation methods.

For example, by changing the video opening design, introducing gesture shots, and other diverse expression techniques, the video content became more vivid and interesting, or by increasing the number of topics, etc.

After continuous optimization and adjustment, they finally received their first inquiry from TikTok in August. Although the start was difficult, this small success marked that the direction was correct and laid the foundation for subsequent strategy adjustments.

TuKe Going Overseas staff simulating customers to provide shooting guidance

Strategy Adjustment: Precise Content Brings Breakthrough

Although content optimization brought an increase in views and inquiries, the Elai Optoelectronics team found that the customer conversion rate was not high and orders were still not being received. Strangely, these inquiry customers often did not reply.

After reviewing, the team realized that time differences, after-sales service, and language communication issues hindered customers' trust in the company, especially since the long delivery cycle of B2B business led to customer hesitation.

Therefore, the team adjusted their strategy again. On the basis of product display, they added content such as on-site factory shooting, order production processes, and production capacity demonstrations, and deeply integrated factory scenes and qualification materials with the B2B independent website, striving to enhance customer trust.

Order shipment site

After the adjustment, the results were immediate. Soon, a viral video successfully attracted a B-type customer from Bhutan and smoothly achieved the first overseas order. This not only validated the team's decision but also opened the door to the international market for the company.

In the following months, Elai Optoelectronics' innovative content marketing model continued to gain momentum, with inquiries and orders increasing. Many overseas customers even visited the factory for inspection and signed cooperation agreements on site.

By January 2024, the team set a new record: a short video reached 194,600 views, directly bringing in 24 high-quality inquiries.

This strategy adjustment not only helped Elai Optoelectronics gain a foothold in the overseas market but also opened up new growth points for the company and laid the foundation for sustainable development.

Customers visiting the factory

Steady Progress: The Continued Power of Matrix Accounts

As the TikTok matrix accounts gradually matured, Elai Optoelectronics' globalization process also advanced steadily. As of July 2024, the total number of followers of Elai Optoelectronics' TikTok matrix accounts has exceeded 50,000, successfully acquiring more than 5,000 potential customers and converting over 90 orders.

The cooperation between Elai Optoelectronics and TuKe Going Overseas has also evolved from initial exploration to comprehensive strategic cooperation. Relying on TikTok's global user base and precise algorithms, Elai Optoelectronics continuously optimizes its content strategy, explores new marketing models, and further consolidates its position in the international market.

Partial chat record display

Overall, the success of Elai Optoelectronics not only demonstrates the potential of LED display manufacturers in the global market, but also proves the powerful role of emerging social media platforms in B2B enterprise marketing. Through precise content creation and flexible marketing strategies, Elai Optoelectronics has achieved a transformation from obscurity to international fame in a short period of time.

In the future, with the continuous innovation of digital marketing and the deep integration of social media, Elai Optoelectronics is expected to further expand its market share and occupy a more important position in the global LED display industry.