TikTok Going Global: A New Strategy for Expanding the Southeast Asian E-commerce Market
With the rapid growth of the Southeast Asian e-commerce market, research on cross-border e-commerce logistics within the region has become particularly important. According to the E-Conomy SEA 2022 report jointly released by Google, Temasek, and Bain&Company, the GMV of Southeast Asian e-commerce reached 131 billion US dollars in 2022