Recently, there have been many noteworthy major events on TikTok and Amazon. Rabbitke has compiled a detailed summary for everyone. Let's take a look together below.
01
TikTok Hot News
1. TikTok launches song search via listening for short videos
TikTok is testing a new SoundSearch feature, allowing users to search for tracks and related short videos simply by humming, singing, or playing music. This feature is specifically built for finding songs, but can also be used to search for popular sounds or trending memes.
2. TikTok UK site live streaming performance refreshed
Live streaming performance on TikTok UK site has surpassed $2 million, setting a new record for TikTok UK's live streaming market. According to Rabbitke, this live streaming achievement comes from the merchant's self-broadcast account @plmakeupacademy, which mainly deals in beauty and personal care categories.
3. TikTok launches a brand new app center for businesses
TikTok has launched a brand new app center for business users, gathering a series of TikTok tools carefully crafted by third-party developers. These tools are designed to help small brands optimize their performance on the TikTok platform, assisting merchants in achieving marketing goals from content ideation to publishing and performance analysis.
4. TikTok promises to withdraw Lite rewards program
Media reports that on Monday, the European Commission stated TikTok has agreed to permanently withdraw its TikTok Lite rewards program in the EU to comply with the EU Digital Services Act (DSA). The TikTok Lite "rewards program" allowed users to earn points by completing certain tasks.
TikTok UK site live streaming performance surpasses $2 million
02
TikTok Hot Products
1. TikTok snake oil soap sold 8,000 units in a single day
This rattlesnake oil soap is rich in Hecho elements, can repel mosquitoes and relieve itching, and also helps treat skin problems. On July 30, nearly 8,000 units were shipped in a single day, with a cumulative total of nearly 50,000 units sold. The store VIYANTBEAUTY joined TikTok only half a year ago and has already achieved $2 million in sales.
2. TikTok shorts sell 1,500 pieces per day on average
The store Take.It.Easy’s shorts are made of high-quality polyester, maintaining their shape and comfort for a long time. This product was launched on TikTok Shop on May 1, with a cumulative shipment of nearly 90,000 pieces. In the past 30 days, the average daily shipment reached 1,500 pieces, and on July 7, more than 2,600 pieces were shipped in a single day!
3. TikTok Vietnam perfume spray goes viral
BODY MISS perfume spray from TikTok Vietnam store EHerb VietNam achieved weekly sales of 54,000 units and weekly revenue of $171,000. This perfume spray is favored by consumers for its unisex use, portability, high cost performance, and attractive discount offers.
4. TikTok electronic translation pen sells 1,300 units per day on average
This electronic translation pen can translate both online and offline, making it very useful for students, travelers, and people with reading difficulties. The product was launched on TikTok on March 24, and in the past 30 days, the average daily shipment reached 1,300 units! The store Novelty Digital mainly sells translation tools.
Sales status of Novelty Digital store's electronic translation pen
03
Amazon Hot News
1. Amazon's net sales in Q2 increased by 10% year-on-year
On August 1 local time, Amazon announced its financial results for the second quarter ending June 30, 2024. Net sales for the second quarter increased by 10% year-on-year to $148 billion, with analysts expecting $148.78 billion. Among them, AWS department sales increased by 19% year-on-year, reaching $26.3 billion.
2. 77% of Amazon US searches are non-brand searches
According to the latest data, 77% of searches on Amazon US in June were non-brand searches, but the proportion of brand searches is increasing. In June 2024, 22.9% of searches on Amazon US included brand names, up from 22.6% in the same period last year, with even greater increases in popular categories.
3. Amazon trials automatic modification of seller listings
Amazon is conducting a new program using AI features to generate richer product information. If sellers do not take action before the deadline, the Amazon system will automatically modify and publish after the feedback deadline expires. However, sellers can still control the published changes.
4. Amazon multi-accounts with annual sales of $200 million shut down
Multiple old Amazon accounts are being shut down, including stores that have been selling for over 10 years and stores with annual sales exceeding $200 million. As the platform continues to develop, some remaining old accounts are no longer as prosperous, with many experiencing a sharp decline in sales this year, some dropping by as much as 70%.
What this signal means for growth teams
This market signal should be treated as an operating prompt, not a standalone trend. The brand question is whether the team can connect TikTok content, creators, paid media, commerce readiness, and reporting into one measurable growth cycle.
Commercial read
- Market signal: TikTok Marketing Information and Solutions
- Published: August 12, 2024
- Commercial lens: TikTok Ads, creators, TikTok Shop, live commerce, and reporting.
- Source transparency: the original source linked in this article
What brands should do next
- Identify the market, audience, product group, and KPI this signal could affect.
- Turn the insight into a small TikTok creative, creator, Shop, or paid media test before scaling spend.
- Add FAQ, offer clarity, product proof, and contact paths so traffic can convert instead of only reading.
- Review weekly performance across reach, click quality, Shop actions, creator output, and revenue impact.
Tuke Marketing helps brands connect TikTok Ads, creator partnerships, TikTok Shop operations, live commerce, and reporting into one accountable operating system.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.