TikTok Shop has new changes again!
With the continuous development of the global e-commerce market, TikTok's Southeast Asia cross-border e-commerce platform is ushering in major policy adjustments.
In order to help both new and existing merchants operate better and increase orders, TikTok Shop Southeast Asia has launched ten selected benefits, aiming to lower the entry threshold for merchants and improve business performance.
At the same time, to help cross-border merchants who follow Tuke go global more smoothly, Tuke has also prepared a small gift for everyone, which isfree assistance for everyone to settle in TikTok Southeast Asia cross-border stores! For more details, please consult in the backend~
Alright, without further ado, let’s take a look at the benefits TikTok Shop Southeast Asia has launched.
Policy Adjustments and Ten Selected Benefits
1. Individual Business License Entry
TikTok Shop now allows entry with an individual business license, greatly simplifying the entry process and enabling more small and micro businesses to easily embark on the cross-border e-commerce journey.
2. Free Shipping for First 20 Orders for New Merchants
From July 1, 2024 to September 30, 2024, newly settled Southeast Asia cross-border stores (except Singapore) can enjoy free shipping for the first 20 orders. Buyers can receive shipping coupons through short videos, live streaming rooms, and shop windows, which will be automatically applied at order payment and are valid for the day.
3. 90 Days Commission-Free
New merchants can enjoy a 90-day commission-free policy after settling in. After completing specified tasks, this benefit can be extended. The Malaysia site is automatically commission-free, while other markets need to claim the task.
4. Up to $6,000 Product Coupon Incentive
New merchants who complete specified tasks within 30 days after settling in can receive up to $6,000 in product coupon incentives. These coupons are issued as discount coupons, valid for 7 calendar days, and will be automatically voided after expiration.
5. Stock Merchant Incentives
Stores that settled in on or before June 30, 2024, and whose GMV (Gross Merchandise Volume) in the last 30 days is higher than $1,500 but less than $15,000, can enjoy up to $5,000 in product coupon incentives, which will be issued after completing the task and are valid for 7 calendar days.
6. Exclusive Benefits for Top Merchants
Top merchants can enjoy exclusive benefits such as high commission exemption, goods subsidies, and advertising credits. You need to communicate with your account manager to reach targets and receive greater support.
7. Platform Industrial Belt 100 Plan
TikTok Shop will help merchants create global best-selling products, covering multiple industrial belts, including mobile digital accessories from Shenzhen, Guangdong, women's shoes from Wenling, Zhejiang, and bags from Baigou, Hebei, fully utilizing industrial belt resources to quickly increase sales.
8. Local Fulfillment Optimized Logistics
Official certified warehouses provide low-cost and stable fulfillment services. Starting from July 1, 2024, the "Local Fulfillment Pilot Program" will be launched. Merchants participating in the program can enjoy advertising credits and commission rebates, further reducing logistics costs.
9. Multiple Payment Platform Discounts
Supports multiple payment platforms such as WorldFirst, LianLian, Payoneer, etc., providing free withdrawal quotas and transaction fee discounts to help merchants reduce transaction costs and improve capital turnover efficiency.
10. Platform Support
TikTok Shop improves logistics efficiency and customer experience through certified warehouses and local fulfillment programs, and provides incentive policies for various payment platforms, including WorldFirst, LianLian, PingPong, Airwallex, etc., offering different amounts of free withdrawals and transaction fee discounts.
How to Take Advantage of These Policies?
Merchants can learn more about policy details and apply for entry through the following channels:
Southeast Asia Cross-border Merchant University, Merchant Backend Task Center, Merchant Backend Message Notification, Email Notification, Official Douyin Account, WeChat Official Account, Video Account, etc.
Operation Path
Merchant backend homepage - Growth Center - My Tasks - Claim Task - Go to Complete.
Through a series of carefully designed incentive policies and benefits, TikTok Shop provides great support for both new and existing merchants, helping them reduce costs and improve operational efficiency. Whether you are a new merchant or an existing merchant with certain performance, you can achieve rapid business growth and seize the unlimited opportunities of Southeast Asia cross-border e-commerce by making good use of these policies.
Short answer for decision makers
This TikTok business signal should be used as a planning prompt, not a standalone trend. The practical question is whether your brand has the market readiness, creator supply, Shop conversion path, paid-media structure, and reporting cadence to act on it now.
Key facts
- Market signal: TikTok marketing tips - short video marketing methods
- Published: July 25, 2024
- Source transparency: the original source linked in this article
Tuke recommendation
Choose one market, one product group, one creator cohort, and one KPI for the next operating cycle. Then align creative testing, TikTok Shop optimization, live commerce readiness, and weekly reporting around that single decision.
What should brands do with this TikTok signal?
Brands should translate the signal into a focused operating test across creative, creators, TikTok Shop readiness, paid media, and reporting before increasing budget.
How does Tuke Marketing evaluate this kind of news?
Tuke Marketing reviews platform news through market timing, category demand, creator supply, commerce readiness, and measurable growth actions.
When should a team contact Tuke about this topic?
A team should contact Tuke when it needs to turn a TikTok market signal into a practical launch, creator, advertising, live commerce, or reporting plan.
Source transparency: Tuke cites the original source linked in this article and adds its own operating analysis for brands evaluating TikTok growth decisions.