TikTok updates cross-border US store rules: improves operational capabilities

On July 10, TikTok Shop announced updates to the rules for new cross-border stores in the United States. The main purpose of this update is to further optimize the growth environment for new stores, helping sellers establish themselves on the platform more quickly and improve their operational capabilities and service quality. These changes will provide new stores with a more flexible and fair growth mechanism, thereby promoting the overall healthy development of the platform.

TikTok Shop has made dynamic adjustments to the order limit during the inspection period for new stores. Previously, the number of orders for new stores during the inspection period was limited to a maximum of 200 orders per day, but now this limit will be dynamically adjusted based on the actual operational performance of the store. This means that if the store performs well, the order limit may be relaxed, encouraging sellers to actively improve their operational standards.

At the same time, the regular graduation rule for the inspection period has been shortened. Previously, new stores needed at least 60 calendar days to graduate, but now this requirement has been shortened to at least 30 calendar days. This change will significantly reduce the time for new stores to enter formal operations, allowing sellers to engage in market competition more quickly.

In addition, for stores that join independently or by targeted invitation,the cumulative transaction order requirement during the inspection period has been reduced from 1000 orders to 500 orders. This will give more new stores the opportunity to reach graduation standards in a short period of time and officially enter market operations.

Moreover,the new rules have also lowered the graduation requirement for the store's merchant responsibility negative review rate. The previous requirement was 0.6%, but now the standard has been lowered to 0.4%. This means that stores need to pay more attention to improving customer satisfaction and reducing negative reviews during the inspection period, thus achieving a higher service quality standard.

It is important to note thatthe new rules have cancelled the early graduation channel, meaning that new stores must complete the required time and order quantity during the inspection period to officially graduate.

However, to ensure that stores continue to maintain good operational performance after graduation, the platform has set a 60-day observation period for graduated stores. If during this period, any of the store's negative review rate, delayed fulfillment rate, or product cancellation rate drops to the recall line, the store will re-enter the inspection period.

This mechanism will encourage stores to continue maintaining a high level of operation and service quality after graduation.

In addition to updating the inspection period rules for new stores,TikTok Shop has further opened up the shipping permission from US warehouses. This change will provide sellers with more business opportunities, helping them sell more products to the US market and further expand their business.

Starting from July 1, 2024, products in several popular categories such as beauty and personal care, mother and baby products, books and printed materials, dash cams, drones, etc. can be shipped from US warehouses.This means that eligible sellers can sell these products to the US market, thereby expanding their sales range and business scale.

Specifically, the product categories opened this time include but are not limited to mother and baby products, books and printed materials, dash cams, drones, etc. These products have broad demand in the US market, and by opening up US warehouse shipping permissions, sellers will be able to better meet these needs, increase their sales, and enhance their market competitiveness.

However,sellers must meet the following conditions to use US warehouse shipping permissions:

First, only sellers who have warehouses in the United States are eligible; secondly, if the seller's warehouse is not located within the United States, the above categories are not yet open to them.

If you want to know more details and rules about TikTok Shop US warehouse shipping permissions, you can read the "TikTok Shop Prohibited Products Policy (US Cross-border - US Warehouse)" and "TikTok Shop Restricted and Invitation-only Products Policy (US Cross-border - US Warehouse)".

Overall, through this rule update and permission opening, TikTok Shop has provided sellers with a more flexible and fair growth environment, and also offered buyers a better shopping experience.