win thoroughly Spring factory goes global, a TikTok video earns 38.1 million views!

In the global manufacturing market, springs, which may seem like insignificant small components, actually play a crucial role.

According to data from Zion Market Research, in 2022, the global spring market size was approximately $23.91 billion, and it is expected to grow to about $33.87 billion by 2030, with a compound annual growth rate of around 4.62%. This indicates the huge potential and room for growth in the spring industry.

Against this backdrop, for Chinese spring factories, "Tuke" is not just a choice, but a challenge that must be faced.

There is one spring factory that deeply understands this principle, and ventured abroad early, achieving impressive results. That is Winner Hi-tech Manufacturing Co., Ltd., established in 1999.

Company Overview

Winner Hi-tech Manufacturing Co., Ltd. was founded in 1999. The company specializes in designing and producing various springs and hardware parts, such as compression springs, extension springs, torsion springs, shaped springs, micro springs, metal shrapnel, etc. Not satisfied with the domestic market, Winner Hi-tech has also expanded its business scope to other overseas countries, with North America, South America, and Europe being its main markets.

Like many companies Tuke, Winner Hi-tech chose the well-known phenomenon-level social media platform TikTok as its main overseas promotion channel. Through refined operations, Winner Hi-tech has already achieved good results on TikTok. Currently, its account has 73,900 followers, 772,000 likes, and the highest single video view count is close to 40 million, reaching 38.1 million.

Next, Tuke will give you a detailed analysis of the "strategies" this spring factory has deployed on TikTok.

1. Real-shot Content

Winner Hi-tech's TikTok videos are mainly real-shot. Through these videos, we can clearly see the internal environment of the factory, the production process of the products, details of the finished products, and the working status of the employees.

This greatly helps overseas customers to deeply understand the company's production capacity and quality control standards, allowing customers to comprehensively understand the enterprise without having to visit in person, thereby generating more trust in the company.

Screenshot of Winner Hi-tech's TikTok account

2. Homepage Link Attachment

To better promote conversions, this spring factory has directly attached the Made-in-China link on its TikTok account homepage.

Clicking this link allows you to quickly jump to Made-in-China to inquire about spring products of interest, which is very efficient.

If you want to send an email for other inquiries, the TikTok account homepage also provides an Email account, showing comprehensive consideration.

Of course, there are not only the two communication methods mentioned above. Links to Alibaba International, Amazon, independent websites, etc., can also be attached to the TikTok account homepage. When operating, you can choose according to your own needs.

3. Regular Video Updates

Winner Hi-tech also has a good habit when posting TikTok videos, which is continuous updating. Some videos may have long intervals, but the account is always being updated.

Many people may not care about this, thinking continuous updating is easy? In fact, it is not easy, especially for a new account.

As we all know, the initial stage of anything is a major hurdle. Many new accounts fail here; after posting videos, they feel there is no traffic or popularity, and gradually neglect the account. Over time, the account becomes what we commonly call a "dead account."

Tuke wants to say: If you give up halfway, you will definitely not get the desired result. But if you persist a little longer, maybe you will succeed?

4. Actively Responding to Users

This spring factory also puts a lot of effort into maintaining the comment section, often actively responding to user comments. Doing so not only shows the importance attached to users, but also enhances the reliability of the company, thereby attracting more potential customer inquiries.

5. Guiding the Comment Section

It is also worth mentioning that this spring factory guides the comment section. Even if no one comments, they often take the initiative to guide. This has many benefits, such as making users feel more approachable, attracting comments or inquiries, and is a point worth referencing when planning TikTok strategies.

Through refined planning on TikTok, Winner Hi-tech has achieved a significant increase in brand influence and broader market coverage. The methods and strategies used during this period are well worth learning from for those interested in Tuke.

At the same time, Tuke also recommends that everyone establish their own overseas independent website (official site). Through an overseas independent site, companies can convey brand values, corporate culture, and product philosophy, thereby establishing a professional and reliable image in the minds of overseas customers. Moreover, the multi-language support function of independent sites allows companies to break through language barriers and better serve customer groups in different countries and regions, thus expanding market share.

In addition, it is recommended to register more different overseas social media accounts, such as YouTube, Instagram, X, etc., to better promote and expand your visibility, and gain inquiries through these platforms.

In summary, Tuke is a process full of challenges but also full of opportunities.

Are you ready?