LED light manufacturing company successfully increases order inquiries through TikTok operation

In recent years, with the rapid expansion of production capacity in the LED lighting industry, the industry concentration has remained low, resulting in fierce competition in the domestic market. Therefore, using Tuke to expand overseas business has become one of the choices for many LED companies, among which Mufan Optoelectronics Co., Ltd. is one example.

Mufan Optoelectronics Co., Ltd. (Tuke account name: Tac Lion) is an LED display company based in Shenzhen. They have achieved a large amount of exposure and lead generation on Tuke. When searching for "led factory," their Tuke account ranks first.

Mufan Optoelectronics' factory videos do not feature fancy camera movements or popular music, so how did they stand out among the many LED factory accounts?

Introduction to Mufan Optoelectronics Company Background:

Core products:

Flexible crystal screen, optoelectronic glass, micro grid screen (M7), 3D large screen (MTD), creative soft screen (MCF), grid screen

Achievements:

At ISLE2021 International Smart Display Expo, Mufan's transparent flexible crystal screen product Nanoflex won the Excellent Display Product Award

Mufan LED flexible transparent film (NanoFlex) was awarded the "Invention Patent" certificate by the National Intellectual Property Administration

Mufan Project - The Ring of Sustainability (Taiwan, China), won the Architecture Award in 2015

Engineering cases:

(Towers and bridges)

(Commercial complexes)

Tac Lion, as the factory operator, appears on camera to explain the company's products and demonstrates the manufacturing process and application scenarios of different LED products.

Since April 6, 2022, Tac Lion has been filming on location in the company's production workshop and providing comprehensive explanations in English, allowing Tuke users to intuitively understand the company's production scale and product features.

Through the videos, the target audience can learn about LED products they are interested in, ask questions about the products in the comments section, or directly visit the company's website via the homepage to view products for sale or leave their contact information to get in touch with the company.

Since the first video was released, Mufan Optoelectronics has published 547 videos, which have gained a large amount of exposure and inquiries due to their reliability and authenticity.

According to the analysis of viewership data, the following results can be drawn:

❶ The audience prefers to watch videos with high color saturation, high contrast, and strong visual impact

❷ The audience likes to view technology-driven videos such as LED virtual backgrounds and curved screens

❸ The audience enjoys videos showing the actual outdoor display effects of LED lights

❹ The audience tends to watch videos showcasing product details

The successful operation of Mufan Optoelectronics provides valuable experience for many enterprises. In addition to the above-mentioned content, here are some operational tips to increase video views for your reference:

❶ Use appropriate tags

❷ Include Tuke influencers in your marketing campaigns

❸ Regularly comment and encourage users to comment on your posts

❹ Use Tuke's special effects to publish content

In summary, it can be seen that the account operation skills of Mufan Optoelectronics are not complicated. Relevant domestic manufacturing enterprises can learn from this experience and build their own brand accounts. Using brand accounts to tell a good brand story has become the key to securing a place at the high end of the global value chain.