Chinese Smart Manufacturing on TikTok: A Hunan brand selling concrete pump trucks worldwide!

"Tuke has become an important springboard for the global expansion of heavy industry enterprises."

With the acceleration of digital transformation, some forward-looking heavy industry enterprises have begun to enhance their brand influence and market reach through social media platforms such as Tuke. This strategy not only helps companies open up new marketing channels, but also enables them to capture the attention of overseas customers—groups that are difficult to reach through traditional marketing methods. By showcasing their innovative technologies and advanced equipment applications on Tuke, heavy industry enterprises are able to interact with global users in new ways, deepening public understanding and interest in the heavy industry sector. For example, Hunan Xanjer Heavy Industry.

Xanjer Heavy Industry - Intelligent Manufacturing in China

Hunan Xanjer Heavy Industry Technology Co., Ltd. was established in 1996. It is a high-tech enterprise mainly engaged in intelligent manufacturing, specializing in the production of concrete pump trucks. In recent years, Xanjer Heavy Industry has fully launched its globalization strategy, entering markets in the Middle East, Central Asia, Southeast Asia, and Eastern Europe. Today, the company's overseas business covers Europe, Asia, North America, and Oceania. In terms of overseas promotion, this heavy industry enterprise regards Tuke as its main marketing battleground. After strategic planning, its Tuke account xanjer_official now has 126,300 followers and has received 2.1 million likes.

Heavy Industry Enterprises on Tuke

In order to better raise its corporate profile, Xanjer Heavy Industry made many preparations and began uploading videos to Tuke as early as 2022, consistently updating until now.

The early videos of this heavy industry enterprise on Tuke mainly showcased the operation and use of excavators. Perhaps realizing that such content did not match the company's tone, they gradually shifted the focus of their videos to showcasing concrete pump trucks. At the same time, they increased the frequency of the "company name" appearing in the videos.

These improvements have made the attracted customer base more precise and have allowed more overseas users to recognize a Chinese manufacturer called "Xanjer Heavy Industry," which can produce advanced concrete pump trucks, significantly increasing the company's visibility.

Xanjer Heavy Industry has also set up multiple accounts on Tuke, as shown in the picture. The advantage of having multiple accounts is that it can reach target audiences more broadly and also facilitate A/B testing, that is, by comparing the performance of content posted on different accounts, they can continuously optimize video content and marketing strategies.

This heavy industry enterprise also places a link to its overseas independent website on the Tuke account homepage, so that interested clients can contact them with just one click, reducing barriers.

Building Overseas Independent Websites

Xanjer Heavy Industry has not overlooked the importance of overseas independent websites. By establishing an overseas independent site, on one hand, Xanjer Heavy Industry can better showcase its products and technologies and communicate more directly with overseas customers, achieving quick response to customer needs. On the other hand, it also builds deeper trust with overseas clients, as many overseas customers judge a company's professionalism and reliability by the quality of its independent website.

In other words, once a company builds a good overseas independent website, it can gain a higher evaluation in the minds of overseas customers.

Screenshot of Xanjer Heavy Industry's overseas independent website

Deploying Other Social Media Platforms

Xanjer Heavy Industry has also opened accounts on other social media platforms to better promote the company and enhance its visibility.

1. Instagram

The image below shows the update status of Xanjer Heavy Industry's Instagram account.

2. YouTube

The image below shows the update status of Xanjer Heavy Industry's YouTube account.

3. Made-in-China

The image below shows Xanjer Heavy Industry's presence on Made-in-China.com.

It is clear that Xanjer Heavy Industry has done a comprehensive job in deploying social media.

According to the latest news learned by Tuke, Xanjer Heavy Industry recently delivered two advanced concrete pump trucks—58-6RZ and 73-6RZ—to Central Asia. Upon arrival, these two concrete pump trucks will be immediately put into infrastructure projects such as roads and office buildings in the region.

It is also learned that the chairman of Xanjer Heavy Industry and his technical team recently delivered customized concrete machinery solutions in Georgia, facilitating in-depth cooperation. (Source: Xanjer Heavy Industry)

Conclusion

By leveraging the global influence of social media platforms such as Tuke, Xanjer Heavy Industry has effectively showcased the technology and innovation of Chinese intelligent manufacturing and brought its concrete pump trucks to broader overseas markets. In the future, we look forward to more factories and enterprises using social media platforms such as Tuke, Instagram, and YouTube to show the world the charm and strength of Chinese intelligent manufacturing.