Mechanical factory receives 5 million views on TikTok! How did it happen?!

Have you ever come across videos featuring factory scenes while scrolling through Tuke? You might not imagine how high the view counts for this type of video can be.

In fact, when you think that only to-C companies can succeed on Tuke, some to-B companies have quietly developed, and then achieved surprisingly impressive results, carving out their own “international style.” Today, Tuke wants to talk with everyone about [Ruian Xincheng Zontai Packaging Machinery Co., Ltd.], which is just such an overseas enterprise.

Their Tuke account, slittingmachine_zontai, has 20,500 followers—not a particularly large number, but they have produced quite a few viral videos. Videos with hundreds of thousands of views are very common on their account, with the highest single video reaching 3.2 million views, and the total cumulative views of all videos exceeding 5 million, making it a great success.

Image source: Tuke

Ruian Xincheng Zontai Packaging Machinery Co., Ltd. mainly produces slitting machines, inspection machines, folder gluers, cutting machines, and other complete sets of machinery. Their products are exported to Eastern Europe, North America, South America, Southeast Asia, Russia, Africa, the Middle East, and other regions and countries. Tuke is one of the platforms they use to expand into overseas markets. Leveraging Tuke’s massive traffic, this machinery factory has not only effectively showcased the superior performance of their products to potential customers, but also received many inquiries and orders, becoming a well-known machinery brand on Tuke.

So, how exactly does Zontai Machinery Factory lay out its strategy on Tuke and other overseas platforms? Let’s take a look together with Tuke.

Real shot of Zontai Machinery Factory Image source: Zontai Overseas Official Website

△ Tuke Strategy

--Account:

According to search results, Zontai Machinery Factory focuses all its efforts on operating the account slittingmachine_zontai, without spreading resources to manage multiple accounts simultaneously. The advantage of this approach is lower investment cost, but the downside is also obvious—it affects the company’s exposure. Tuke believes that if Zontai opened multiple accounts to publish videos and operate them together, it could achieve better exposure and attract more potential customers to inquire.

--Video Content:

Zontai Machinery knows well how to attract potential customers—by presenting the real appearance of the factory and the actual process of product manufacturing. The first video they posted on Tuke showcased the full view of the machine and its working environment. Although the video was only 32 seconds long, it powerfully demonstrated their strong manufacturing capabilities. As a result, it unsurprisingly received 47,700 views, which is already a great achievement for a newcomer.

--Promoting Conversion:

To promote conversion and promptly receive messages from potential customers, this machinery factory has placed its contact phone number and overseas official website link on the Tuke account homepage. This way, if potential customers are interested in the machines shown in the videos, they can contact Zontai in a timely manner, reducing customer loss and increasing conversion rates.

△ Building an Overseas Independent Website

This machinery factory has established its own overseas independent website, which Tuke considers a very wise move.

Whether for C-end or B-end enterprises, an overseas independent website is crucial. This is because foreign customers attach great importance to a company’s and brand’s overseas official website, and usually judge whether a company or brand is trustworthy based on the website’s design quality and professionalism. Therefore, if you want to leave a good impression on overseas customers, you must build an overseas independent website.

Additionally, it is recommended to build an overseas independent website for more secure reasons. Once we have our own overseas official website, potential customers can contact us anytime and anywhere. Even if some of our overseas platform accounts are blocked, it will not have a significant impact on our business.

Screenshot of Zontai Machinery Factory’s overseas independent website

△ Other Platform Strategies

--YouTube

In addition to Tuke, this machinery factory has also established a presence on YouTube, opening an account and updating videos. According to information, their most recent video update was three weeks ago.

--Alibaba

This machinery factory has also opened a store on Alibaba International, increasing its sales channels.

--Made-in-China

This machinery factory has also joined Made-in-China.com, which is a comprehensive domestic third-party B2B e-commerce platform.

△ Conclusion

The story of Zontai Machinery Factory provides a great reference for companies that want to do B-end business through platforms like Tuke. Try applying the strategies shared above, and maybe the next company to see a surge in inquiries will be yours. If needed, you can also seek help from professional overseas marketing teams, who can provide support in equipment, talent, technology, and more. In short, we look forward to hearing your good news.