TikTok's sales have exceeded 110 billion! Who is the winner?

Recently, the parent company of Tuke saw its 2023 sales surpass $110 billion, a year-on-year increase of 30%, earning it the reputation as the world's most valuable startup, with a valuation as high as $200 billion.

Tuke has also become the first non-gaming mobile app to generate $10 billion in consumer spending.

Lexi Sydow, Director of Insights at Data.ai, predicts that Tuke is expected to become the highest-grossing mobile app ever, with revenue projected to approach the $15 billion mark in 2024.

By the end of 2024, Tuke users' online time is expected to increase by 22% compared to 2023, reaching 40 hours per week.

This means that content published on Tuke will be spread more effectively. For companies going global, this is undoubtedly very beneficial.

For domestic companies expanding overseas, whether in the United States or Southeast Asia, the primary issue they face is brand promotion and exposure. The massive traffic that Tuke can provide precisely addresses this shortcoming.

Take the automotive industry as an example: by placing brand advertisements and content on Tuke, local users who see them can deepen their impression and trust in the brand, making them more inclined towards related brands when they have purchasing needs.

According to official data from Tuke for Business, in Indonesia, 83% of Tuke users have a better impression of car brands after seeing them on Tuke; 79% of Tuke users have seen automotive content/ads on Tuke.

After seeing automotive content/ads, the top three actions people take are: 1. Visiting the brand's website; 2. Discussing with others; 3. Discovering new brands.

This undoubtedly presents a huge opportunity for the automotive industry to expand into the Indonesian market.

Automotive companies can quickly build brand awareness and gain local trust through Tuke, which can invisibly help with subsequent sales, agent inquiries, and customer acquisition, making the audience subconsciously inclined to recognize the brand and laying a solid foundation for future successful transactions.

At the same time, the advertising formats on Tuke also mean that manufacturers have more "opportunities" and room for maneuver.

For example, Jetour Auto, which expanded to Saudi Arabia and Mexico, achieved excellent brand exposure results through Tuke's Top View ads.

In the advertisement, Jetour Auto conveyed the exquisite appearance and intelligent interaction features of its new Dasheng model to users, fully stimulating their interest in the Dasheng model.

With this ad, Jetour Auto achieved over 36 million views in the Saudi Arabian and Mexican markets, fully demonstrating the feasibility and value of Tuke advertising.

In the internet era, traffic is the "capital" for making money; whoever controls the traffic controls the secret to wealth.

Although Tuke experienced a turbulent year in 2023, it was precisely this year of ups and downs that showed the market its strength and established it as a milestone year.

So overall, Tuke is a very good platform for going global. In 2024, it will undoubtedly continue to soar.

No matter what kind of company you are, as long as you have the desire to break the "involution deadlock" and expand overseas, you can surely find the "answer" you want through Tuke.