Winning on TikTok: LED factories use TikTok to conquer overseas markets

In this digital era, social media platforms have become a new battlefield for enterprises to expand into overseas markets.

Today, we will analyze how Guangdong Mufan Optoelectronics successfully entered the international market by leveraging Tuke, a global platform. In just over half a month of operation, their Tuke account gained over 30K+ followers, multiple videos reached 1M+ views, and they received more than 300 precise email inquiries and 1,000+ inquiries in the comment section!

△ Overview of Mufan Optoelectronics

Guangdong Mufan Optoelectronics is a leading manufacturer of LED lamps and screens. Since its establishment in 2009, it has been committed to providing high-quality lighting solutions. Facing fierce competition and saturation in the domestic market, Mufan Optoelectronics adopted a strategy to explore international markets. By leveraging Tuke, a global social media platform, it successfully broke through the boundaries of traditional marketing, achieving international brand promotion and market expansion.

Real scene inside Mufan factory

△ Real scene display, magnifying details

A key initiative in Guangdong Mufan Optoelectronics' Tuke overseas marketing strategy is to showcase products and factory scenes, magnifying the fine details of product manufacturing for viewers.

This strategy brings a brand-new way to display the design, production, and processing of LED products, successfully attracting many viewers. It not only increases user retention time on the platform but also improves video completion rates.

During video editing and production, Guangdong Mufan Optoelectronics deliberately highlights the large scale, cleanliness, and rich variety of products in the factory. This helps showcase the company's strength and advantages to the outside world, including its large scale, excellent product quality, and industry-leading technology and sharing, thereby attracting more precise customer inquiries through its advantages.

△ Real person appearance, building the boss IP

The development process of Mufan Optoelectronics' Tuke overseas account can be summarized in three eras:

Era 1.0 was pure product display; Era 2.0 focused on product releases and factory displays; now in Era 3.0, Mufan adopts a more personable strategy—having the boss appear in person.

This has proven to be the most successful.

Some may ask, why emphasize real person appearances?

The answer is: Foreign trade orders are usually large in scale, involve high amounts, and have longer transaction cycles. Using the boss or foreign trade staff to appear in person makes the Tuke overseas account more trustworthy, personable, and helps with subsequent order conversion.

△ Building multiple matrix accounts

The core idea of this strategy is to leverage the existing foreign trade team in the factory and replicate the successful experience previously gained on Tuke. Specifically, the company creates multiple accounts in batches and links them with the boss IP account that already has a certain fan base, rather than excessively pursuing follower numbers.

At the same time, this approach allows Mufan Optoelectronics to better meet the needs of potential customers, provide valuable information, and build strong brand influence.

△ Tuke order conversion (inquiry funneling)

In Guangdong Mufan Optoelectronics' Tuke overseas marketing strategy, order conversion and inquiry funneling play a key role. Here are some key points on how to achieve order conversion and inquiry funneling on Tuke:

1. Direct homepage link: Mufan Optoelectronics fully utilizes the Tuke account homepage by directly placing the official website link. This allows target customers to easily access the website, learn more about the factory, and see product details. This direct link provides more information to customers, helps build trust, and enables thorough product understanding.

2. Email: Mufan places an email address on the Tuke homepage, allowing users to communicate directly via email. This provides a convenient channel for inquiries and order conversion, enabling efficient customer interaction.

3. WhatsApp private chat: Placing WhatsApp on the Tuke homepage is also crucial. Users can click to jump directly to the WhatsApp of the factory's foreign trade manager, strengthening communication and speeding up the inquiry process.

4. "Get Quote" function: Click to directly submit a form and interact more with the merchant. The introduction of this feature greatly simplifies the inquiry process, making it easier for customers to get product quotation information.

△ Conclusion

Guangdong Mufan Optoelectronics has successfully used strategies such as real person appearances, product detail displays, and factory scene presentations on Tuke to build the boss IP, attract precise customer attention, and achieve efficient conversion from inquiry to order. Other B2B overseas enterprises looking to learn how to expand into overseas markets via Tuke can take Mufan Optoelectronics as a valuable reference for success.

If you are worried about language barriers, unable to effectively operate a Tuke overseas account, or concerned about low video views and difficulty in obtaining inquiries, you can also seek help from professional Tuke account operation agencies.

We at Tuke Overseas can provide B2B enterprises with professional customized Tuke overseas solutions, including account operation, ad placement, influencer cooperation, website building, and a full set of nurturing services to help B2B enterprises effectively increase video views, brand exposure, and comment section inquiries, boosting efficient overseas marketing.

Alright, that's all for this issue.

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