Looking for overseas internet celebrities to advertise TikTok short videos? You need to pay attention to these six indicators!

Anyone who has done TikTok short video advertising knows that overseas, if you want to quickly gain popularity, you still have to rely on overseas influencer marketing. Because their every move can influence the preferences of netizens, when choosing influencers to cooperate with, you must select high-quality influencers to achieve good marketing results.

But what kind of influencer can be considered high-quality and capable of supporting brand promotion?

Here are six key indicators that you must remember if you want to find influencers for collaboration.

1. Number of Followers

Although in the short video industry, the number of followers does not measure everything, it must be admitted that when choosing influencers for TikTok short video ads, follower count has an overwhelming advantage in assessing the influencer's scale and impact.

At the very least, it can most intuitively reflect one issue: without big data recommendations, how many people can see your ad at most.

Of course, the phenomenon of buying or faking followers is very common in this industry, so when evaluating the quality of an influencer's channel, we still need to assess it with multiple data sources.

2. View Count

On video-based social platforms, view count has always been an important factor in measuring the quality of account content. But for marketing content, view count is only a basic indicator of marketing effectiveness.

Because the purpose of marketing is conversion, not just exposure. Exposure can increase your brand awareness, while conversion is the key to establishing a close connection between the brand and the audience. Only when exposure and conversion go hand in hand does your TikTok short video advertising make sense.

3. Average View Count

Average view count is a basis for measuring the stability of an influencer's social account performance, and is also a key indicator for marketers to estimate exposure.

Generally speaking, the average view count of an influencer's account indicates the exposure that the influencer can achieve during genuine promotion, and is an important parameter for calculating marketing conversion rates.

4. Engagement Rate

Engagement rate can be understood as the activity index between fans and influencers, and can be used to determine whether the TikTok short video ads posted by influencers are welcomed by the audience.

Likes, comments, shares, etc. from netizens will all increase the account's engagement rate, and can be used to analyze which content is more attractive to fans.

5. View-to-Subscription Ratio

The view-to-subscription ratio is a value calculated by dividing the influencer's average view count by the number of followers. It is usually used to measure the quality of the influencer's content.

However, this ratio is not necessarily better the higher it is; the key is to look at the account's follower base.

6. Video Posting Frequency

Video posting frequency is a standard for measuring the activity of an influencer's account, and it looks at the cycle of content releases.

Usually, accounts that are frequently active are more likely to be recommended by the platform, and the TikTok short video ads they post have more influence and appeal to fans, directly affecting our marketing results.

For influencers who haven't updated their content for a certain period (more than 1.5 months), cooperation should be approached with caution.

Summary

Based on the data indicators mentioned above, we can draw the following conclusions:

An outstanding influencer usually needs to have a certain number of followers as a foundation, along with a matching average view count and engagement rate. These indicators should be kept within a reasonable range, and the influencer needs to update videos regularly to maintain interaction and appeal with fans.

Following this approach to find and nurture influencers will surely help increase the probability of success!