Did everyone else sell it out? Looking at the direction of TikTok Shop's explosive products from the development of TikTok short videos

Anyone familiar with e-commerce platforms knows that Tuke Shop now holds a pivotal position overseas. Its main platform, Tuke, not only possesses a massive traffic pool, but to some extent, even dictates the direction of trending products. This has made countless domestic e-commerce entrepreneurs envious, all scrambling to dive into the Tuke pool and get their share of the pie.

However, the users that Tuke’s overseas version faces are ultimately different from those on Douyin in China. The track you choose may not be popular overseas, and you might end up watching others make money while you miss out.

At this point, it’s necessary to analyze carefully and look at the development of Tuke short videos to understand the direction of trending products on Tuke Shop.

Direction 1:

Tuke Traffic Secret: Pets.

There are many people in the world whose love for pets is no less than their love for family, and foreigners are especially so. On Tuke, many pet influencers live a life where their “monthly salary is 3,500,” while their dog earns “35,000” from a single ad. The joy of making a living from pets is truly unimaginable for others.

Looking at the history of Tuke short video development, the emergence of trending products in the pet category was actually foreseeable. Many well-known foreign movie stars and Tuke influencers have featured their pets in their regular Tuke videos, which is enough to show the love for pets abroad.

The American Pet Products Association once revealed a set of data: by the end of 2021, about 68% of American households owned at least one pet. This shows that in the U.S., the pet care and pet products markets have considerable demand. Even if the domestic pet industry goes overseas through cross-border e-commerce, it can still achieve business growth.

However, when running cross-border accounts, it’s important to note that pet-related accounts need to be vertical to attract precise customers. Pets are a broad category with subdivisions by breed, so once you define your account as a certain niche, don’t switch it randomly, or it will affect the platform’s precise positioning of your account.

Direction 2:

Travel Essentials.

Similarly, looking at the development of Tuke short videos, foreigners have a passionate love for travel. Americans in particular often drive across the country and share their journeys on social media platforms. For frequent travelers, having some travel essentials on hand is extremely important.

So if you don’t know what to sell on Tuke, you can try this direction.

For example, beauty and makeup bags, international power adapters, outdoor folding chairs, etc., are all popular among travel enthusiasts. If you want to sell travel essentials on Tuke, you can choose practical and innovative products and create interesting short videos to showcase their usage scenarios and advantages.

When making short videos, you can choose some representative travel destinations or travel styles, such as camping, hiking, beach vacations, etc., and combine these destinations or travel styles with your products, so viewers can better understand how to use the products and their practical needs during travel.

Of course, besides travel essentials, you can also consider other product directions, such as travel outfits, travel photography equipment, and more.

Overall, looking at the development of Tuke short videos, the direction of trending products on Tuke Shop needs to closely follow the demands and trends of the overseas market, while also focusing on verticality and innovation to attract more attention and purchases. By analyzing market demand and potential business value, choosing the product direction that suits you, and creating interesting and practical short videos to showcase product features and advantages is the key to success. I hope the above analysis can help you better understand the direction of trending products on Tuke Shop and achieve better results on your future e-commerce journey.