Air purifiers hard to sell? Add the word "pet," and Tuke hits $617,700 in monthly sales on TikTok!

For sellers of small 3C home appliances on TikTok, the two biggest fears are: first, a high return rate; second, one-time sales with no repeat purchases. Especially for products like air purifiers, where the effect is invisible and intangible, it's hard for users to intuitively see 'whether this machine actually works' in short videos.

But one brand has managed to turn a pet air purifier into a viral hit on TikTok — HEAPETS.

Image source: HEAPETS

Currently, HEAPETS' store on TikTok Shop has already achieved Gold Star Seller status. The store has about 5,200+ followers, 51,000 units sold, and 1,273 videos. Among them, the P358 pet air purifier has sold over 21,800 units in total, making it an undisputed best-selling item for the brand.

This result is quite impressive in the pet supplies track.

Image source: TikTok Shop

From pet supplies to pet home technology, what is HEAPETS doing?

HEAPETS' official brand positioning is 'Where Innovation Meets Love – Redefining Pet Parenthood.' The core idea is to combine technology with pet care, providing smarter and safer living solutions for pets and their owners.

Based on currently public products, HEAPETS' product lineup already covers pet air purifiers, pet hair vacuum devices, pet care products, smart feeders, and pet nutritional supplements. The brand's official website also shows products such as pet grooming scissors and pet grooming vacuums.

Image source: HEAPETS

In April 2026, HEAPETS announced the global launch of its full-scenario pet cleaning solution, positioning it as a technology-driven ecosystem designed to eliminate pet owners' anxiety about pet hair. The brand's marketing director, Carl Meng, stated at the launch: 'Owning a pet should not come at the cost of a clean home or respiratory health.'

To sum up HEAPETS in one sentence: it is transitioning from a pet supplies brand to a 'pet home cleaning and smart living technology brand.'

Image source: valuebuddies

Pet spending continues to grow, leaving room for pet technology

A very realistic foundation for HEAPETS to enter overseas markets is that overseas consumers' spending on pets is no longer limited to food and basic supplies.

Taking the U.S. market as an example, data from the American Pet Products Association (APPA) shows that U.S. pet industry spending reached $158 billion in 2025 and is expected to further reach $165 billion in 2026. Meanwhile, 94 million U.S. households own at least one pet.

More notably, APPA's 2025 industry report also mentioned that multi-pet households are becoming a new growth trend, with younger consumers particularly driving the trend of owning multiple pets.

This is actually very important for a brand like HEAPETS.

Image source: APPA

As the number of pets increases, the problems consumers need to solve also increase. Pet food solves 'what to eat,' toys solve 'how to play,' but fur, odors, dander, air quality, and daily cleaning solve 'how to live with pets over the long term.'

This is also the reason why pet technology products can be further segmented from traditional pet supplies.

It can also be seen from the current product performance on TikTok Shop that this type of product already has a certain consumption base. In the pet supplies category on TikTok Shop US, products such as pet grooming, cleaning, and smart feeding all show obvious sales performance, and the platform has also formed separate consumer entry points for pet supplies and trending pet products.

Image source: TikTok

How to do it on TikTokSelling air purifiers?

Back to the opening question: How do you sell air purifiers in short videos?

Ordinary air purifiers find it hard to prove themselves in short videos: "filtering air," "purifying PM2.5," "improving air quality"—these things are too abstract.

So HEAPETS took a different approach and made the content more intuitive:

Pets → shedding → floating in the air → trapped by the filter → opening the machine to see lots of fur

This turned an originally abstract air purifier product into one that can directly show results. Users don't need to believe it purifies the air; they can directly see it has sucked away so much fur.

This is HEAPETS' most important content advantage.

Source: TikTok

For example, a video posted by HEAPETS' official account @heapets_us perfectly reflects this content approach.

The video opens directly with a real pain point of cat-owning families: a cat, a living room, paired with the caption "always eating cat fur," quickly bringing users into a shedding scene. The camera then turns to the air purifier. After it has been used for a while, the machine is opened directly to show the filter—a large amount of cat fur has been trapped on it, creating a very direct visual impact.

Source: TikTok

From the data, this video has accumulated approximately 2.47 million views, generated 213 sales, and achieved a transaction value of about 191,000 yuan. At the same time, the video also brought a follower change of 785.

From traffic to transactions, this content didn't just gain exposure—it further transformed the life pain point of "pet shedding" into actual purchase demand.

For functional small appliances, this expression is actually more effective than simply piling up specs. Because short videos are very short, the first thing a brand needs to solve is not "how professionally it explains the product," but letting users understand within seconds: Why do I need it?

Source: Kalodata

Looking at the account's recent data, this type of content has indeed brought good sales conversions.

Although @heapets_us currently has only 5,247 followers, the account has generated $238,200 in transaction value over the past 30 days, with video transactions reaching $238,000 and livestream transactions almost negligible.

In other words, this account does not rely on a huge follower base to sell products, but instead continuously obtains traffic and conversions through the short-video content itself.

Source: TikTok

Looking at the entire store, Heapets Store's total transaction value over the past 30 days is approximately $617,700, of which the official account contributed $238,200, accounting for about 38.6% of the store's total transaction value. Affiliate creators brought in $248,400, basically the same order of magnitude.

HEAPETS' official account on TikTok doesn't have many followers, but its sales contribution is still significant.

This also shows that for this type of functional product, follower count is not the most important thing; what truly matters is whether the content can clearly explain the product's usage scenarios and user pain points.

When a video can both resonate with pet-owning users and conveniently link the product, traffic has the opportunity to directly turn into sales.

Source: Kalodata

Final words

Looking back, the logic HEAPETS successfully ran on TikTok essentially answers one question: when your product's selling point cannot be clearly explained in words, how do you let users "see" it?

For domestic companies targeting overseas markets, this is more worth pondering than any advertising technique—the essence of short-video platforms is not a sales channel but a converter that translates product language into user language.

Whoever can make this conversion more natural and more authentic will gain a larger share in overseas markets.