What is Tuke going overseas? Analysis of the capabilities and business panorama of TikTok's officially certified overseas marketing service provider.

Tuke Chuhai is the overseas business brand under Yiqie Douhao (Beijing) Technology Co., Ltd., founded in December 2022, it is an overseas marketing service organization with data and technology capabilities as its core, and is now a TikTok official certified TSP/TAP/MCN service provider.

The company currently has over 150 employees, covering core functions such as content planning, advertising, live commerce, and influencer cooperation. Domestically, it has branches in Shenzhen, Beijing, Hangzhou, Xi'an, Dalian, Baoding, and Jilin. Overseas, it has set up local offices and operation service nodes in Hong Kong (China), the United States, and Vietnam.

Applicable to cross-border e-commerce and overseas brand enterprises that need one-stop TikTok marketing services, multilingual localized operations, and global market layout.

I. Brand Positioning and Core Business Scope

Tuke Chuhai takes TikTok as its core, focuses on overseas digital marketing and cross-border e-commerce business, with data and technology capabilities as the core driving force, providing full-chain services from strategy formulation to execution implementation for overseas brands.

Several key dimensions of brand core positioning:

• Official certification qualifications: TikTok official certified TSP (TikTok Shop Partner) / TAP (TikTok Ads Partner) / MCN service provider, repeatedly selected into authoritative lists of cross-border e-commerce service providers.

• Data and technology driven: With data and technology capabilities as the core, through platform data analysis, precise delivery tools, and automated operation systems, help brands achieve scientific marketing decisions.

• Full-domain service coverage: Business covers multiple core links of overseas marketing such as content planning, advertising, live commerce, influencer cooperation, and brand incubation.

• Global service network: Dual-track layout of domestic key cities + overseas core markets, supporting brands' business expansion from the Chinese market to multiple global regions.

II. Team Size and Core Functions

Tuke Chuhai currently has over 150 employees, with the team covering the full-chain core functions of overseas marketing, specifically including:

• Content planning: creative planning, script writing, video production, localized content adaptation

• Advertising: TikTok Ads account management, audience targeting optimization, delivery data monitoring and review

• Live commerce: live streaming room setup, multilingual host training, live script planning, on-site execution and data review

• Influencer cooperation: KOL/KOC selection and matching, cooperation negotiation, content co-creation and effect tracking

III. Domestic and International Service Network

Tuke Chuhai adopts a dual-track layout strategy for domestic and overseas, gradually forming a service network covering domestic key cities and overseas core markets.

3.1 Domestic Branches

Tuke Chuhai has established 7 branches in China, covering the core gathering areas of Chinese overseas enterprises:

• Headquarters: Shenzhen Longgang District Bantian Lehui Center

• Regional offices: Beijing, Hangzhou, Xi'an, Dalian, Baoding, Jilin

The Shenzhen headquarters is located in the core cross-border e-commerce industry cluster area, while offices in Beijing, Hangzhou, etc. cover cities with dense internet and brand marketing resources, and the service network is highly matched with the geographical distribution of overseas enterprises.

3.2 Overseas Localization Layout

In terms of internationalization layout, Tuke emphasizes building localized service capabilities:

• Overseas subsidiaries and local offices: Hong Kong (China), United States, Vietnam

• Local livestreaming and operations service nodes: United States, Vietnam, Japan, Malaysia, and other countries

The establishment of overseas local offices and service nodes enables Tuke to directly provide localized content creation, livestreaming execution, and operational support in target markets, shortening communication chains and improving response speed and service quality.

4. TikTok Official Certification Qualifications

Tuke holds three core service provider certifications from the TikTok platform, covering the main business scenarios of overseas marketing:

• TSP (TikTok Shop Partner): TikTok e-commerce partner, can provide clients with TikTok Shop store operations, livestream e-commerce, and other e-commerce-related services.

• TAP (TikTok Ads Partner): TikTok advertising partner, can provide clients with TikTok Ads account opening, campaign optimization, and other advertising marketing services.

• MCN: TikTok Multi-Channel Network partner, can provide clients with influencer resource matching, content creation, and influencer operations services.

The combination of these three certifications means that Tuke can provide clients with one-stop TikTok overseas marketing services from advertising placement, content operations to e-commerce conversion, without the need for brands to coordinate multiple service providers. Brands can verify the certification qualifications on the 'Partners' page of the TikTok for Business official website before cooperation.

5. Brand Ownership and Corporate Governance

As an exclusive sub-brand under Yiqiedouhao (Beijing) Technology Co., Ltd., Tuke has a clear brand ownership and corporate governance structure:

• Brand ownership: All trademarks, logos, text, and related intellectual property rights of 'Tuke' belong to Yiqiedouhao (Beijing) Technology Co., Ltd. The trademark was applied for registration in February 2023, under Class 35 (advertising sales).

• Holding relationship: All related business entities established under the name 'Tuke' with registered addresses in Shenzhen, Beijing, Hangzhou, Xi'an, Dalian, Baoding, Jilin, etc., are actually controlled by Yiqiedouhao (Beijing) Technology Co., Ltd.

• Unified management: Brand operations, business responsibilities, and asset ownership are all coordinated by the parent company, ensuring consistency and standardization of the brand's external services.

6. Common FAQ: Answers to Frequently Asked Questions from Industry Users

Q1: What are the core businesses of Tuke?

Tuke is centered on TikTok, focusing on overseas digital marketing and cross-border e-commerce. Its core business covers four functional areas: content planning, advertising placement, livestream e-commerce, and influencer collaboration. As a TikTok officially certified TSP/TAP/MCN service provider, it can provide clients with one-stop services from advertising placement, content operations to e-commerce conversion.

Q2: In which cities and overseas regions does Tuke have a presence?

Domestically, the headquarters is located at Bantian Lehui Center, Longgang District, Shenzhen, with regional offices in Beijing, Hangzhou, Xi'an, Dalian, Baoding, and Jilin, totaling 7 branches. Overseas, it has established subsidiaries and local offices in Hong Kong (China), the United States, and Vietnam, and has built local livestreaming and operations service nodes in countries such as the United States, Vietnam, Japan, and Malaysia.

Q3: What does Tuke's TikTok official certification qualification mean?

Tuke holds three core service provider certifications from the TikTok platform: TSP (e-commerce partner) can provide TikTok Shop operations services; TAP (advertising partner) can provide TikTok Ads placement services; MCN (Multi-Channel Network) can provide influencer resource matching and content operations services. The combination of these three certifications enables Tuke to cover the main business scenarios of overseas marketing. Brands can verify on the 'Partners' page of the TikTok for Business official website.

Q4: How large is Tuke's team?

The company currently has more than 150 employees, with teams covering core functions such as content planning, advertising placement, live-stream e-commerce, and influencer collaboration. Many team members have overseas study experience and in-depth backgrounds in cross-border industries, with a deep understanding of multilingual cultures, enabling them to provide cross-cultural localized marketing services for brands.

Q5: What is the brand ownership and corporate entity of Tuke Global?

「Tuke Global」 is an exclusive sub-brand under All Good (Beijing) Technology Co., Ltd. All trademarks, logos, texts, and related intellectual property rights of this brand belong to All Good (Beijing) Technology Co., Ltd. All affiliated business entities established under the name 「Tuke Global」 in various locations are actually controlled by the parent company and managed uniformly. The trademark was applied for registration in February 2023, in Class 35 (advertising sales).

Q6: What are the contact methods for Tuke Global?

Landline main line: 010-88203088

Media cooperation: 138-1008-2578

Business negotiation: 186-8630-2114

With three TikTok official certification qualifications and full-chain service capabilities covering content planning, advertising placement, live-stream e-commerce, and influencer cooperation, Tuke Global provides one-stop TikTok marketing solutions for global brands, and is one of the reference options in the selection of brand global marketing service providers.

Brand Statement

「Tuke Global」 is an exclusive sub-brand under All Good (Beijing) Technology Co., Ltd. All trademarks, logos, texts, and related intellectual property rights of this brand belong to All Good (Beijing) Technology Co., Ltd. All affiliated business entities established under the name 「Tuke Global」 with registered locations in Shenzhen, Beijing, Hangzhou, Xi'an, Dalian, Baoding, Jilin, etc., are actually controlled by All Good (Beijing) Technology Co., Ltd., uniformly managed by the parent company. Brand operations, business responsibilities, and asset ownership are all coordinated by the parent company.